Kimberly-Clark is a personal goods and consumer goods manufacturing American multinational company. Charles B Clark, Havilah Babcock, and John A Kimberly founded the personal care and consumer goods manufacturing company in 1872. Today, we’ll discuss the SWOT analysis of Kimberly-Clark; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Kimberly-Clark
- Neat sheets
- Little swimmers
- Goodnites
- Pull-ups
- Cottonelle
- Viva
- Scott
- Kotex
- Huggies
Industry-Focused Area of Kimberly-Clark
- Manufacturing
- Personal Care
- Consumer Goods
Statistical facts and figures of Kimberly-Clark
- Annual revenue: 20.43 billion USD (2023)
- Net income: 1.764billion USD (2023)
- Employees: 41000
- Asset net worth: 17.34 billion USD (2023)
Competitors of Kimberly-Clark
- Procter & Gamble
- Clorox
- Unilever
- Palmolive-Colgate
- Essity
- Koch Industries
- J&J
- Kao Corporation
The SWOT analysis of Kimberly-Clark would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Kimberly-Clark SWOT analysis as a business strategy analysis Example Company as follows;
Strengths of Kimberly-Clark
Some of the main internal strengths in the Kimberly-Clark SWOT analysis example company as business strategy analysis are as follows;
Large Market Network
Kimberly-Clark has established a very large business market network. According to an estimate, the consumer goods manufacturing brand is operating its business in approximately 175 countries across the globe. The worldwide network of personal care and consumer goods products helps the company to target various segments of the customer market.
Product Portfolio
Kimberly-Clark has a very large product and service portfolio comprising various success products like Ketox, Huggies, Scott, and Kleenex. They all have earned a significant market share and their market presence further strengthens the company’s market and brand positioning.
R&D
Kimberly-Clark invests a significant amount of capital resources in research and development. It allows the personal care and consumer goods brand to develop new products and improve the quality of existing ones.
Recognized Brand
Kimberly-Clark is a well-recognized consumer goods and personal care brand and the company has earned a unique market and brand position due to some of its successful products.
Responsible Organization
Kimberly-Clark is highly careful about ethical sourcing, engaging in volunteer and social activities, and donating to social causes. These activities show the company’s strong commitment to the society and the environment.
Marketing
Kimberly-Clark is highly active in running various types of marketing and advertisement campaigns for the promotion of its products and goods. The personal care brand employs various media channels to approach the end consumers.
Weaknesses of Kimberly-Clark
Some of the main internal weaknesses in the Kimberly-Clark SWOT analysis example company as business strategy analysis are as follows;
Counterfeit
There are various cheap manufacturers that use the logo, label, and sticker of the brand Kimberly-Clark; they deceive customers by disguising it to be the original product. The counterfeit products are negatively impacting the brand image and reputation of the company.
High Reliance on Few Products
There is no doubt Kimberly-Clark has a very large product portfolio; the company relies heavily on some of the few popular products for most of its sales. High reliance on a few products is not a good business and marketing strategy for the company.
Opportunities for Kimberly-Clark
Some of the main available opportunities in the Kimberly-Clark SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Kimberly-Clark should expand its personal care and consumer goods manufacturing business into new regions, countries, and markets across the world. Russian, Chinese, Indian, and Asian markets hold great growth potential for consumer products; it would help the company to increase its network and sales.
Portfolio Expansion
Along with market expansion, Kimberly-Clark should also expand its personal care and consumer product portfolio by launching new products and services. It would help the company to target new segments of the customer market and increase its sales.
Strategic Alliance
Kimberly-Clark should develop strategic alliances and partnerships with other competitive brands. The joint venture and sharing of resources would help the company to develop new products and enter new markets.
Threats to Kimberly-Clark
Some of the main potential threats in the Kimberly-Clark SWOT analysis example company as business strategy analysis are as follows;
Tough Competition
Kimberly-Clark is facing tough competition from other personal care and consumer goods brands like J&J, Colgate, P&D, and others. They all have established a strong market share and a loyal customer market share. Their market presence is negatively impacting the company’s market share, network, and sales.
Regulations
The government regulations are very strict for the personal care and consumer goods manufacturing companies to ensure the safety of individual customers. Kimberly-Clark should comply with government regulations to avoid any type of expensive lawsuits and fines.
Conclusion: Kimberly-Clark SWOT Analysis Example Company |SWOT Analysis of Kimberly-Clark |Business Strategy Analysis
After an in-depth study of the swot analysis of Kimberly-Clark; we have realized that Kimberly-Clark is the world’s leading personal care and consumer goods manufacturing brand. If you are learning about Kimberly-Clark SWOT analysis Example Company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
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Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
