Greggs is a bakery British retail chain brand. John Gregg founded the retail chain brand in 1939. Today, we’ll discuss the SWOT analysis of Greggs; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Greggs
- Vanilla slices
- Doughnuts
- Sandwiches
- Sausage rolls
- Baguettes
- Cakes
- Pizzas
- Pastries
Industry-Focused Area of Greggs
- Food and Bakery
Statistical facts and figures of Greggs
- Annual revenue: 1809.6 million British Pounds (2023)
- Net income: 142.5million British Pounds (2023)
- Employees: 21500
- Network: 2500chain bakeries
Competitors of Greggs
- DP Eurasia
- Loungers
- Bells of Lazonby
- St. Pierre Group
- Patisserie Valerie
- Ole & Streen
- GAIL’s Bakery
- Pizza Hut
- Domino’s Pizza
The SWOT analysis of Greggs would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Greggs SWOT analysis as a business strategy analysis example company as follows;
Strengths of Greggs
Some of the main internal strengths in the Greggs SWOT analysis example company as business strategy analysis are as follows;
Large Network
Greggs has established a very large market network comprising approximately over 2500 retail chain bakeries across the UK. The large retail chain network helps the bakery brand to increase its accessibility to the end consumers and offers its products directly to them without involving any intermediaries.
Portfolio
Greggs has a very large product portfolio comprising a wide range of bakery food products like cakes, pastries, doughnuts, vanilla slices, and others. The large product portfolio helps the company to target various segments of the customer market with their diverse needs and requirements.
Consumer Trends
Greggs has complete control over its supply chain and production processes. It allows the company to keep changing flavors, product shapes and designs relevant to the changing customer market trends and demands.
Marketing
Greggs runs various types of marketing and advertisement campaigns for the promotion of its products and goods. The bakery brand employs various media channels, traditional and digital media platforms; rewards, and loyalty programs to attract the attention of customers.
Competitive Pricing
Greggs charges market-competitive prices for its bakery product items. It allows the retail chain bakery brand to target the mass price conscious customers market and increases its sales and network.
Finances
Greggs has a solid financial position comprising annual revenue of approximately over 1809 million British Pounds in 2023. The solid financial position helps the retail chain bakery brand to take on various new projects of new product lines and handle any type of supply chain disruptions.
Weaknesses of Greggs
Some of the main internal weaknesses in the Greggs SWOT analysis example company as business strategy analysis are as follows;
Limited Market Share
Greggs has a limited market share and the retail chain bakery has no global market presence outside of the UK. The bakery brand is heavily relying on the UK market as its main source of revenue and profitability; it is not a good business and marketing strategy.
Unhealthy Dietary Products
The customer market trends are shifting towards less sugary and low-quality products and goods. Many dietary-conscious customers consider Gregg’s bakery items unhealthy, and it is not good for the company’s sales, network, and brand image.
Opportunities for Greggs
Some of the main available opportunities in the Greggs SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Greggs should expand its retail chain bakery network into new regions, countries, and markets across the world. The global market holds great growth potential for the bakery and food business; market expansion would help the brand increase its sales, network, and profitability.
Portfolio Expansion
Greggs should expand its product portfolio by launching new bakery and food items like low sugary and oily cakes and cookies. The new product line and overall portfolio expansion would help the retail chain bakery brand to target new segments of the bakery brand and increase its sales.
Strategic Alliance
Greggs should develop strategic alliances with other bakery and fast-food chain brands. The joint venture and collaboration of resources would lead the company to develop new products and enter new markets.
Threats to Greggs
Some of the main potential threats in the Greggs SWOT analysis example company as business strategy analysis are as follows;
Competition
Greggs is facing tough competition from the other competitive bakery and fast-food chain brands like Pizza Hut, Dominos Pizza, GAIL’s Bakery, and DP Eurasia. They all have established a strong market share and a very loyal database of customers in the bakery food market. Their market presence is negatively impacting the sales, network, and profitability.
Regulations
The government regulations are strict for the food and bakery products manufacturing brands to ensure the health and safety of individual customers. Greggs should comply with the food safety regulations to avoid any type of potential lawsuits.
Conclusion: Greggs SWOT Analysis Example Company |SWOT Analysis of Greggs |Business Strategy Analysis
After an in-depth study of the swot analysis of Greggs; we have realized that Greggs is the leading UK retail chain bakery brand. If you are learning about Greggs SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
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Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
