Expedia Group is a travel and technology American multinational company. Rich Barton founded the travel technology company in 1996. Today, we’ll discuss the SWOT analysis of Expedia; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Expedia
- Hospital services
- Online travel booking
- Hotel reservation online
Subsidiaries of Expedia
- Trivago
- Wotif
- CarRentals
- CheapTickets
- Ebookers
- Orbitz
- Hotwire
- Travelocity
- Vrbo
Statistical facts and figures of Expedia
- Annual revenue: 12.8 billion USD (2023)
- Net income: 0.688billion USD (2023)
- Employees: 17100
- Asset net worth: 21.6 billion USD (2023)
Competitors of Expedia
- Booking Holdings
- Priceline
- KAYAK
- Airbnb
- Hotels.com
- Tripadvisor
- Agoda
- Skyscanner
The SWOT analysis of Expedia would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Expedia SWOT analysis as a business strategy analysis example company as follows;
Strengths of Expedia
Some of the main internal strengths in the Expedia SWOT analysis example company as business strategy analysis are as follows;
Large Network
Expedia has established a very large market network operating its travel and hospitality service business in over 60 countries across the globe. The large market network helps the company to strengthen its market and brand position in the market.
Portfolio
Expedia has developed a comprehensive product and service portfolio. It comprises a wide range of products and services ranging from online booking, hospitality, travel scheduling, hotel reservations, and others. The large and diversified portfolio helps the company to serve and target various segments of the customer market.
- 3 million lodging facilities
- 500 airlines
Brand Portfolio
Expedia has developed a very large brand portfolio comprising brands like Wotif, Vrbo, Travelocity, Hotwire, Orbitz, and others. The large brand portfolio shows that the company has successfully diversified its business portfolio and has multiple sources of revenue and income.
Recognized Brand
Expedia is a well-recognized brand in the travel and hospitality service industry. The company has been operating its business in the travel and hospitality booking industry for the past 27 years. It helped the company to earn the trust and confidence of customers in the market.
Acquisitions
Expedia has successfully acquired various travel and hospitality startups. It allowed the company to strengthen its business portfolio and earn a significant portion of the customer’s market share.
Solid Finances
According to an estimate, the net worth of Expedia’s assets net worth in 2023 was 21.6 billion USD. The solid financial position helps the company to take on various new projects and handle any type of market disruption.
Weaknesses of Expedia
Some of the main internal weaknesses in the Expedia SWOT analysis example company as business strategy analysis are as follows;
No Differentiation
Expedia offers similar types of travel and hospitality services as many other online travel agents are offering. The no differentiation factor limits the company’s capability of gaining a competitive edge over other brands.
Controversies
Expedia has been engaging in various types of controversies like false and misleading advertisement claims, involvement in the Israeli settlement, and delay in refunding payments to customers. Such controversies are negatively impacting the brand image and reputation of the travel and hospitality tech company.
Opportunities for Expedia
Some of the main available opportunities in the Expedia SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Expedia should expand its online travel and hospitality business into new regions, countries, and markets across the globe. The global market holds great growth potential for the tech hospitality business market; market expansion would help the company increase its sales, revenue, and profitability.
Portfolio Expansion
Expedia should expand its product and service portfolio by launching new luxury hotels and luxury travel services in its portfolio. The new services would help the company to target new segments of customers with diverse needs and requirements.
Strategic Alliance
Expedia should develop strategic alliances and partnerships with other tech travel and hospitality businesses and companies. The joint venture and collaboration of resources would result in the form of developing new products and services and offering them to customers.
Threats to Expedia
Some of the main potential threats in the Expedia SWOT analysis example company as business strategy analysis are as follows;
Competition
Expedia is facing tough competition from other online lodging service-providing companies like Airbnb, Booking Holdings, and Priceline. They all have established a strong market share and a very loyal database of customers; their market share is negatively impacting the sales, network, and profitability of the brand.
Regulations
The government regulations are very strict for online travel and lodging service-providing companies. Expedia should comply with government and industry regulations, and avoid misleading advertisement campaigns.
Conclusion: Expedia SWOT Analysis Example Company |SWOT Analysis of Expedia |Business Strategy Analysis
After an in-depth study of the swot analysis of Expedia; we have realized that Expedia is an online travel and lodging service-providing platform. If you are learning about Expedia SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
References
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
