EasyJet is a low-cost British multinational aviation company. The airline brand started its aviation business in 1995. Today, we’ll discuss the SWOT analysis of EasyJet; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
The products and services portfolio of EasyJet
- Air travel
- Advanced booking
- Flight cabin
- In-flight Refreshment
Subsidiaries of EasyJet
- EasyJet Holidays
- Switzerland EasyJet
- Europe EasyJet
- UK EasyJet
Statistical facts and figures of EasyJet
- Destinations: 157
- Fleet size: 336aircrafts
- Annual revenue: 8171 million British Pounds
- Net income: 324million British Pounds
- Employees: 16000
Competitors of EasyJet
- British Airways
- Norwegian Air Shuttle
- Flybe
- Vueling Airlines
- Wizz Air
- Ryanair
- Lufthansa
The SWOT analysis of EasyJet would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s EasyJet SWOT analysis as a business strategy analysis example company as follows;
Strengths of EasyJet
Some of the main internal strengths in the EasyJet SWOT analysis example company as business strategy analysis is as follows;
Large Network
EasyJet offers air travel service to approximately 998 routes in 34 countries across the world. According to an estimate, the airline brand has a fleet size of approximately 336 aircraft offering destinations of 157. The large fleet size and destination routes amplify the customer’s market and network of the airline brand.
Low-Cost Airlines
EasyJet has successfully established a low-cost airline company. It has allowed the aviation brand to target the mass price-conscious customers market. The niche-focused marketing strategy helped the company to serve the mass economy class and middle-class people.
Recognized Brand
EasyJet is a well-recognized low-cost airline brand with a white and orange logo. The cost-efficient marketing and business strategy helped the company to establish a loyal database of customers who have limited budgets.
Environmental Sustainability
EasyJet has made a strong commitment to environmental sustainability. The airline brand plans to achieve net-zero carbon emissions by 2030 by reducing the usage of plastic and fuel-efficient aircraft.
Solid Finances
EasyJet has a strong financial position comprising an annual revenue of 8171 million British pounds in 2023. The solid financial position of the aviation brand helps the company stabilize its market position and handle any type of market and economic disruption.
Customer Service
EasyJet is highly careful about offering top-quality service to customers. The airline brand has developed a very user-friendly web platform and mobile application. It allows the company to improve customer satisfaction by providing a seamless experience to the customers.
Weaknesses of EasyJet
Some of the main internal weaknesses in the EasyJet SWOT analysis example company as business strategy analysis are as follows;
Lower Quality Service
The low-cost air-travel service of EasyJet is often associated with low quality and poor customer service. The cheap customer service tag is not a good business and marketing tagging, and it is negatively impacting the sales and profitability of the company.
Over-Reliance on the European Market
EasyJet offers most of the destination routes in European countries; which shows that the company is heavily relying on the European market as its main sources of revenue and profitability. However, heavy reliance on one market is not a good business and marketing strategy.
No Differentiation
EasyJet is offering similar types of air travel services just like the other competitive aviation brands. Limited and no differentiation limits the company’s capability of growing its market network.
Opportunities for EasyJet
Some of the main available opportunities in the EasyJet SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
EasyJet should expand its airline business market by entering into new regions, countries, and markets across the world. The global market holds great growth potential for the aviation and airline business; it would help the company to increase its market network and sales.
Portfolio Expansion
Along with the market expansion, EasyJet should consider expanding its product and service portfolio by offering premium-class service for middle-class people. It would help the company to target new segments of the customer market and increase its sales.
Strategic Alliance
EasyJet should develop strategic alliances and partnerships with other airlines and aviation companies. The joint venture and collaboration of resources would result in the form of improved customer service, new routes, and destinations for customers.
Threats to EasyJet
Some of the main potential threats in the EasyJet SWOT analysis example company as business strategy analysis are as follows;
Tough Competition
EasyJet is facing tough competition from other competitive brands like Lufthansa, British Airways, and Emirates Airlines. They all have established a strong market share and a very loyal database of customers in the airline industry. Their market presence is negatively impacting the sales and profitability of the company.
Regulations
The government and aviation industry’s regulations are very strict for airline brands. EasyJet should consider complying with the regulations of the aviation industry; it allows the company to amplify its market reach, network, and profitability.
Economic Recession
Air travel is a luxury when people have limited financial resources. The global economic recession has unemployed millions of people worldwide and it is negatively impacting the company’s sales.
Conclusion: EasyJet SWOT Analysis Example Company |SWOT Analysis of EasyJet |Business Strategy Analysis
After an in-depth study of the swot analysis of EasyJet; we have realized that EasyJet is the world’s leading aviation brand. If you are learning about EasyJet SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
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Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
