Disney World is a hospitality and entertainment resort comprising an area of 20 miles southwest of Orlando, Florida. The company started its hospitality resort business in 1971. Today, we’ll discuss the SWOT analysis of Disney World; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Disney World
- Theme parks
- Water parks
- Hotel & Resorts
- Dining Plan Disney
- PhotoPass Disney
- Golden Oak
- Magic Band
- Transport
- Skyliner Disney
Parent Company of Disney World
- Disney Experiences
Statistical facts and figures of Disney World
- Annual revenue: 24 billion USD (2023)
- Employees: 77000
- Annual Visitors: 58 million people
Competitors of Disney World
- Warner Bros
- Theme Parks
- Comcast
- Walt Disney World Swan & Dolphins
- 21st Century Fox
- Sony
- Time Warner Cable
- Six Flags
- Universal Studios Florida
The SWOT analysis of Disney World would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Disney World SWOT analysis as a business strategy analysis example company as follows;
Strengths of Disney World
Some of the main internal strengths in the Disney World SWOT analysis example company as business strategy analysis are as follows;
Large Network
Disney World has established a very large network of tourists and visitors in its hospitality and entertainment resort. According to an estimate, Disney World attracts approximately 58 million tourists and visitors from the US and worldwide.
Diversified Portfolio
Disney World has developed a very large and diversified product portfolio. It comprises of theme parks, water parks, resorts of Disney and other brands, golf courses, shopping, dining, and entertainment areas. In fact, visitors could find all types of entertainment options and services in the hospitality resort facility of the company.
Self-Government & Security System
Disney World has developed a self-government and high-security system within the 20-mile or 32-km entertainment resort facility of the company. It has established a small government, security system, hotels, hospitals, and other necessary areas to entertain people. The self-governing system of the facility would help the company to smoothly perform its various operations.
Employment Opportunities
Disney World has employed approximately 77000 employees in its hospitality and entertainment resort facility. The small and self-governing system of the facility has given employment to a lot of people, and it shows the company’s strong commitment to society and the local community.
Strong Finances
Disney World has earned an annual revenue of approximately 24 billion USD from its hospitality and entertainment facility alone in 2023. The solid financial backing of the entertainment company to take on various new projects and handle any type of market and economic disruption.
User Experience
Disney World mesmerizes tourists and visitors with its castles, theme parks, water parks, and other facilities. The objective of the company is to offer a great user experience to the visitors and give them a ride to a world of imagination.
Weaknesses of Disney World
Some of the main internal weaknesses in the Disney World SWOT analysis example company as business strategy analysis are as follows;
Over-Reliance on the US Market
It is no doubt Disney World has a very large network of tourists and visitors. However, the company is heavily relying on the US market as its main source of revenue and tourist destination. However, high reliance on one market is not a good business and market strategy for the brand.
Opportunities for Disney World
Some of the main available opportunities in the Disney World SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Disney World should expand its hospitality and entertainment business into other countries, regions, and markets across the world. The global market holds great growth potential for the hospitality and entertainment business; it would help the company to multiply its sales and earnings.
Portfolio Expansion
Along with market expansion, Disney World should expand its product portfolio by building and including new technological entertainment infrastructure. It allows the company to target new segments of the customer market and increase its sales.
Strategic Alliance
Disney World should develop strategic alliances and partnerships with other theme parks and hospitality resort businesses and companies. The joint venture and collaboration of resources would help the company to develop innovative and creative infrastructure and expand its business into new countries worldwide.
Threats to Disney World
Some of the main potential threats in the Disney World SWOT analysis example company as business strategy analysis are as follows;
Competition
Disney World is facing tough competition from other entertainment brands like Hospitality Resorts, Warner Bros, Comcast, and others. They all have established a strong market share in the hospitality and entertainment industry; their market presence is negatively impacting the sales of the company.
Safety & Security
Disney World should pay a lot of attention to the safety and security of its visitors and tourists. Any type of incident would jeopardize the brand reputation and credibility of the company.
Conclusion: Disney World SWOT Analysis Example Company |SWOT Analysis of Disney World |Business Strategy Analysis
After an in-depth study of the swot analysis of Disney World; we have realized that Disney World is the world’s leading hospitality and entertainment resort company. If you are learning about Disney World SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
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Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
