SWOT Analysis of Compass Group

Compass Group is a contract food service providing British multinational company. Jack Bateman founded the company in 1941. Today, we’ll discuss the SWOT analysis of Compass Group; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.

Products and services portfolio of Compass Group

  • Foodservice
  • Catering service
  • Contract service
  • Food and meal

Industry-Focused Area of Compass Group

  • Contract Food Service

Statistical facts and figures of Compass Group

  • Annual revenue: 31.028 billion British Pounds (2023)
  • Net income: 1.318billion British Pounds (2023)
  • Employees: 562460

Competitors of Compass Group

  • Spotless
  • ISS Facilities Services
  • Elior Group
  • Aramark
  • Sodexo
  • Natixis
  • Waterstone Financial
  • Harlech Foodservice Abela

The SWOT analysis of Compass Group would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Compass Group SWOT analysis as a business strategy analysis example company as follows;

Strengths of Compass Group

Some of the main internal strengths in the Compass Group SWOT analysis example company as business strategy analysis are as follows;

Large Network

According to an estimate, Compass Group is operating its contract food service business in approximately 35 countries across the globe. The food service brand offers food in various locations like offshore oil platforms, correctional facilities, mining camps, cultural venues, hospitals, universities, schools, factories, and others.

Recognized Brand

Compass Group has been operating its business in the food service industry for the past over 80 years. The company has established a unique brand and market positioning due to the large market, long history, and offering meal services in various locations worldwide.

Solid Finances

Compass Group earned annual revenue of 1.318 billion British Pounds in 2023. The strong financial backing helps the company to take on various new projects and manage any type of market and supply chain disruptions.


Compass Group has acquired various food service and catering firms in various countries across the world. It played a key role in increasing the growth and network of the service brand.

Large Database of Employees

According to an estimate, Compass Group has employed approximately over 562000 employees to manage its global operations. The large database of employees and workers helps the company to smoothly perform its various operations in various countries worldwide.

Weaknesses of Compass Group

Some of the main internal weaknesses in the Compass Group SWOT analysis example company as business strategy analysis are as follows;


The UN has terminated the food service contract with the brand Compass Group over the controversy and allegations of contract bidding irregularities. It raised the concern that the company may have earned the contract with the UN through illegal means.

Food Quality Issue

The meal of Compass Group once contained listeria monocytogenes for the Canadian Prison in 2008; they found it in the regular routine check. The low food quality controversy brought a lot of criticism to the brand.  

Opportunities for Compass Group  

Some of the main available opportunities in the Compass Group SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

Compass Group should expand its food service business into new regions, countries, and markets across the world. Emerging markets and developing countries hold great growth potential due to the increasing population. It would help the company to increase its sales, revenue, and network.

Portfolio Expansion

Along with market expansion, Compass Group should also expand its product portfolio by launching new food items, snacks, and confectionary items for the customers. It would help the company to target new segments of the customer market and increase its sales, network, and growth.

Strategic Alliance

Compass Group should develop strategic alliances and partnerships with other food service brands. The joint venture and sharing of resources would lead the company to develop new food items and increase its market reach and network.

Threats to Compass Group

Some of the main potential threats in the Compass Group SWOT analysis example company as business strategy analysis are as follows;


Compass Group should comply with the food regulatory authorities of different countries. The food quality issues and controversies are jeopardizing the brand image and negatively impacting the reputation of the company. It would result in the form of heavy lawsuits, fines, and settlement fees.


Compass Group is facing tough competition from competitive brands like Sodexo, Aramark, and Spotless. They all have established a unique marketing and brand positioning and a loyal database of customers. Their market presence has made it difficult for the food service brand to strengthen its brand position in the market.

Conclusion: Compass Group SWOT Analysis Example Company |SWOT Analysis of Compass Group |Business Strategy Analysis

After an in-depth study of the swot analysis of Compass Group; we have realized that Compass Group is the world’s leading contract food service company. If you are learning about Compass Group SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.


error: Content is protected !!