SWOT Analysis of Clorox

Clorox is a household, cleaning, commercial, and consumer products manufacturing American multinational company. William Hussey, Rufus Myers, Charles Husband, Edward Hughes, and Archibald Taft founded the consumer goods company in 1913. Today, we’ll discuss the SWOT analysis of Clorox; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.

Products and services portfolio of Clorox

  • Cleaning supplies
  • Foods
  • Personal care
  • Bags and wraps
  • Water filtration
  • Pet care supplies

Brands of Clorox

  • Poett
  • Britta
  • Fresh Step
  • Hidden Valley Ranch
  • Renew Life
  • Liquid Plumr
  • Lestoil
  • Kingsford
  • Kitchen Bouquet

Statistical facts and figures of Clorox

  • Annual revenue: 7.1 billion USD (2022)
  • Net income: 0.750billion USD (2022)
  • Employees: 9000
  • Asset Net worth: 6.2 billion USD (2022)

Competitors of Clorox

  • Procter & Gamble
  • Colgate Palmolive
  • SC Johnson & Son
  • Kimberly Clark
  • Reckitt Benckiser
  • Kao
  • Church & Dwight
  • Conagra Brands
  • Ecolab
  • Newell Brands

The SWOT analysis of Clorox would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Clorox SWOT analysis as a business strategy analysis example company as follows;

Strengths of Clorox

Some of the main internal strengths in the Clorox SWOT analysis example company as business strategy analysis are as follows;

Large Network

Clorox has established a significantly large market network. According to an estimate, the consumer, commercial, and professional products manufacturing brand is operating its business in approximately 25 countries across the world. They’re like Asia, Europe, America, and Australia; it allows the company to target various segments of the customer market.

Recognized Brand

Clorox is a well-recognized brand in consumer goods, cleaning supplies, pet food, and household products and goods. The consumer goods brand received a 474 ranking on the Fortune 500 list of the world’s leading companies.


Clorox has established a very large and diversified product portfolio comprising of a wide range of products and goods. They’re like pet supplies, grilling, water filtration, personal care, foods, wraps, bags, cleaning supplies, and others. The diverse product portfolio helps the company to target various segments of the customer market.

Diversified Business

Clorox is selling its products and goods under various successful brand names. They’re like Fresh Step, Hidden Valley Ranch, Pine, Liquid Plumr, Lestoil, Formula 409, and others. However, the diverse brand portfolio strengthens the parent brand by diversifying the risk factor.


Clorox has run various popular marketing and advertisement campaigns over the years for the promotion of its products and goods. The company employs various media channels to approach the end consumers and increase its sales.

Corporate Social Responsibility

Clorox is a socially responsible corporation by engages in ethical practices, promoting welfare for the customers and the society. It shows the company’s strong commitment to the society and the environment by investing resources back into the society.

Weaknesses of Clorox

Some of the main internal weaknesses in the Clorox SWOT analysis example company as business strategy analysis are as follows;

Limited Marketing Share

Clorox is only operating its business in 25 countries and it has a very lower market share and market network as compared to other consumer goods competitive brands. High reliance on a few markets is not a good business and marketing strategy for the brand.


Clorox launched a commercial with the content of “your mother, grandmother, and her mother, they all did laundry, maybe a few men or two” in 2007. It received a lot of criticism from feminists because they claimed that it is not only the women’s job to perform the laundry, instead it is for everyone.

Opportunities for Clorox

Some of the main available opportunities in the Clorox SWOT analysis example company as business strategy analysis are as follows;

Market Expansion

Clorox should expand its consumer goods and commercial products business into new regions, countries, and markets across the world. The Asian, African, Middle Eastern, European, and South American markets hold a great growth potential for consumer goods; it would help the company to increase its sales and growth.

Portfolio Expansion

Along with market expansion, Clorox should expand its product portfolio by launching new products and items in the consumer product line. It allows the company to target new segments of the customer market and increase its sales.

Strategic Alliance

Clorox should develop strategic alliances and partnerships with other consumer goods brands. The joint venture and sharing of capital resources would help the brand to develop new products for the customers and increase its sales.


The consumer market is shifting towards social and environmental sustainability. Clorox should increase its focus on social and environmental sustainability by complying with environmental regulations, and it will help the company keep up with the growing trends.

Threats to Clorox

Some of the main potential threats in the Clorox SWOT analysis example company as business strategy analysis are as follows;


Clorox is facing tough competition from competitive brands like P&G, Colgate, Kao, and Church & Dwight. They all have established a strong market share in the consumer goods industry and a very loyal database of customers. Their market presence in the consumer and commercial goods industry is negatively impacting the sale of the brand.


The government regulations are very strict for the consumer and commercial goods manufacturing brands to ensure the safety of individual customers. Clorox should comply with the regulatory requirements of the country to avoid fines and lawsuits.

Conclusion: Clorox SWOT Analysis Example Company |SWOT Analysis of Clorox |Business Strategy Analysis

After an in-depth study of the swot analysis of Clorox; we have realized that Clorox is the world’s leading consumer and commercial goods manufacturing brand. If you are learning about Clorox SWOT analysis Example Company; then you should keep in mind the abovementioned internal strengths and weaknesses; and external opportunities and threats as brand strategy analysis.


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