SWOT Analysis of Britannia. Britannia Industries Limited is an FMCG (fast-moving consumer group) specializing in the food industry Indian multinational company. The company came into existence in 1892; it adopted the Britannia Biscuit Company Limited in 1918. The headquarter of the company is in Kolkata, West Bengal, India.
Some of the main products and services of Britannia are as follows;
- Dairy products
- Bakery products
Key statistical facts and figures about Britannia Industries Limited are as follows;
- The annual revenue of the FMCG company in 2023 was 1.96 billion US dollars
- Out of which, the net income of the company was 0.39 billion US dollars
- The market capital of the company in 2023 was 13.14 billion US dollars
- Approximately 5000 employees are working for the company to manage its operations
Some of the top competitors of Britannia Industries Limited are as follows;
- Zydus Wellness
- Varun Beverages
- Valencia Nutrition
- Tata Consumer Products
- Tasty Bites Eatables
- Sheetal Cool Products
- Prataap Snacks
- Patanjali Foods
- Hindustan Unilever
Today, we’ll discuss the swot analysis of Britannia. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the food company. Here’s the swot analysis of Britannia as follows;
Strengths of Britannia
Some of the main strengths in the swot analysis of Britannia are as follows;
Britannia is a well-recognized and experienced brand in the food and FMCG industry. The company is operating its business for more than 120 years in the food industry. It has allowed the company to earn the trust and confidence of customers, and that’s why the brand recall rate of Britannia is very high among customers.
Britannia has a very wide and diverse portfolio and the company offers various products and services in the dairy and bakery product category. A vast and diversified product portfolio allowed the company to target various segments of the customer market.
The interesting thing about Britannia is that it has a very large supply chain and distribution network. It has allowed the company to reach a mass audience and transfer its products to remote areas of the country. It offers a unique competitive edge to the company that other brands don’t have it.
Biscuit & Healthy Products
Britannia has earned a significant portion of the market share of the biscuit industry. In order to target health and diet-conscious customers, the company offers porridge, oats, and nutrition biscuits for diabetic patients like Vita Marie Gold.
In order to increase the brand recall rate and loyalty of customers, the company launches various types of marketing and promotional campaigns. Britannia is sponsoring the Indian Super League since 2018, and it has allowed the company strengthens its brand name.
Britannia has established a strong brand name in the food and snacks category and it helps the company to amplify its revenue and profitability over the years.
Weaknesses of Britannia
Some of the main weaknesses in the swot analysis of Britannia are as follows;
Food, snacks, and bakery are such food items that various brands and companies offer the same types of products and goods. Customers could easily switch to other product brands when they go shopping.
The marketing and advertisement expense of Britannia Industries is very high; it cuts a significant portion of the company’s revenue and profitability. It is not good for the company in the long term, the brand should find cheaper sources of marketing and advertisement.
Low Market Share
It is no doubt that Britannia covers a significant portion of the FMCG market. But the company’s market share is very low in the dairy product area compared to many other competitive brands. The food brand should consider expanding its market share in the same category.
Opportunities for Britannia
Some of the main available opportunities in the swot analysis of Britannia are as follows;
Britannia should consider expanding its food products in other countries like the Middle East, Europe, and Africa. It would help the company to increase its market share, revenue, and profitability.
Britannia has established a strong database of loyal customers over the years with its quality products and services. The company should extend its brand in various categories and launch new products; it would help the company to amplify the customer satisfaction level by offering them more products.
The Indian consumer market is growing exponentially, and it presents a lot of opportunities for Britannia to expand its market share.
Threats to Britannia
Some of the main potential threats in the swot analysis of Britannia are as follows;
Raw Material Cost
The cost of raw materials and supplies is increasing significantly. It has made it difficult for the food company to produce the same quality and quantity of product and sell it to the customers.
The low purchasing power of people and the high inflation rate has decreased consumer spending to a great extent. When the retail price is high and people have low income, then the sale and consumption would decline to a great extent.
Conclusion: Britannia SWOT Analysis
After an in-depth study of the swot analysis of Britannia Industries Limited; we have realized that Britannia is a leading FMCG Indian company. If you are learning about the business of Britannia Food Company, you should keep in mind the abovementioned internal and external factors.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.