SWOT Analysis of Bata 

Bata Corporation is an apparel, fashion, and footwear Czech Republic multinational company. Anna Batova, Tomas Bata, and Antonin Bata founded the footwear company in 1894. Today, we’ll discuss the SWOT analysis of Bata; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company. 

The products and services portfolio of Bata 

  • Footwear and shoes 
  • Fashion products 
  • Apparel 
  • Accessories 

Subsidiaries of Bata

  • Toughees
  • Sandak
  • Weinbrenner
  • Sprint
  • Bubblegummers 
  • Power 
  • North Star
  • Bata 

Statistical facts and figures of Bata 

  • Annual revenue: 17734 million USD 
  • Growth rate: 26.82%
  • Network: 5000 retail stores 
  • Market: 70 countries and 500 cities 

Competitors of Bata 

  • Reebok
  • Relaxo
  • Khadim
  • Puma
  • Nike 
  • Hush Puppies
  • New Balance
  • Adidas
  • Liberty 

The SWOT analysis of Bata would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Bata SWOT analysis as a business strategy analysis example company as follows; 

Strengths of Bata 

Some of the main internal strengths in the Bata SWOT analysis example company as business strategy analysis are as follows; 

Large Network 

Bata has established a very large network comprising more than 5000 retail chain stores of Bata in over 70 countries across the world. The worldwide network of retail chain stores allows the company to directly connect with the end consumers and offers a unique in-store experience while shopping and physically trying the product before purchasing it. 

Diversified Portfolio 

Bata offers a wide variety of shoes, footwear, apparel, and fashion products for men, women, and children. Along with wide categories of products and goods, the chain brand also provides an in-depth variety in every category in terms of colors, designs, and styles. The brand has a fairly large portfolio of providing products under 20 sub-brands and labels. 

Product Innovation 

Bata invests a significant amount of capital resources in the creative designing team for the development of high-quality materials and innovative footwear and shoes. However, the footwear chain brand launches new designs and styles of shoes and products in different seasons to attract the attention of new customers and retain the existing ones. 

Marketing & Advertisement 

Bata is highly proactive in running various types of marketing and advertisement campaigns for the promotion of its products and brands. Successful marketing campaigns help the company amplify its market reach, develop curiosity among customers, and increase sales, revenue, and profitability. 

Brand Recognition 

Bata has been operating its business in the footwear and shoes industry for the past over 130 years. It has allowed the company to earn the trust and confidence of customers due to its long legacy and years of quality service to the customers. 

Weaknesses of Bata 

Some of the main internal weaknesses in the Bata SWOT analysis example company as business strategy analysis are as follows; 

Limited Market Share 

Bata has a limited market share in shoes and footwear as compared to its competitors Adidas and Nike. Limited market share compels the company to invest a significant amount of capital resources on marketing, branding, and protecting its brand position in the market. 

Low Quality 

Many premium and elite-class customers consider Bata’s shoes and footwear as lower-quality shoes. The negative association and lower-quality image are negatively impacting the brand reputation of the company. 

Opportunities for Bata 

Some of the main available opportunities in the Bata SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

Bata should consider expanding its customer market by entering new geographical regions, markets, and countries worldwide. Asian, African, Middle Eastern, Southeast Asian, European, and American markets hold great growth potential. Expanding its business in those markets would help the company to further increase its market share. 

Product Portfolio Expansion 

Bata has a large product portfolio, but the footwear brand is heavily relying on shoes and footwear as its main sources of revenue and profitability. The retail chain brand should expand its portfolio in the apparel, clothing, and sportswear categories. It allows the company to significantly increase its sales and market share. 

Research & Innovation 

Research and innovation are the keys to growth and development. It allows Bata to develop efficient methods of production, find efficient and sustainable materials, and unique designs to attract the attention of customers. 

Strategic Alliance 

The best approach to improve brand influence and market share is through acquisition, partnerships, joint ventures, and alliances. Bata should keep adding more brands and labels to its portfolio, it allows the company to strengthen its market and brand position. 

Threats to Bata 

Some of the main potential threats in the Bata SWOT analysis example company as business strategy analysis are as follows; 


Bata is facing tough competition from competitive brands like Adidas, Nike, Puma, and Reebok. They all have earned a significant market share, along with a loyal database of customers worldwide. It makes it highly difficult for the footwear brand to maintain its position in the market. 

Economic Recession 

The global economy is going through an economic recession phase due to tough competition, high oil prices, and international conflicts. When people have lower purchasing power, they won’t spend on luxury items. 

Conclusion: Bata SWOT Analysis Example Company |SWOT Analysis of Bata |Business Strategy Analysis 

After an in-depth study of the swot analysis of Bata; we have realized that Bata is the world’s leading footwear and shoe manufacturing brand. If you are learning about the Bata SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis. 

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