SWOT Analysis of Anytime Fitness 

SWOT Analysis of Anytime Fitness. Anytime Fitness is a health and fitness American Franchise Company. Jeff Klinger, Dave Mortensen, and Chuck Runyon laid the foundation of the company in 2002. The headquarters of the company is in Woodbury, Minnesota, USA.

Some of the main products and services of Anytime Fitness are as follows;

  • Community boards and scheduling
  • Personalized workout application
  • Wellness programs
  • Health plan discounts
  • Body composition scanning
  • Fitness consultation
  • Training programs
  • Gym

Key statistical facts and figures about Anytime Fitness are as follows;

  • The annual revenue of the company in 2022 was 5.1 billion US dollars
  • Approximately 12550 employees are working for the company to manage its operations
  • The total funding of the company was 10.9 million US dollars

Some of the top competitors of Anytime Fitness are as follows;

  • Snap Fitness
  • One Life
  • LA Fitness
  • 24 Hours Fitness
  • Planet Fitness
  • Gold’s Gym
  • FRS
  • Squad Finder
  • KuboFit
  • Classium
  • Fit Find It
  • Get Fitter
  • Fitness Finda
  • Good Gym Guide
  • Rookee

Today, we’ll discuss the SWOT analysis of Anytime Fitness; it is going to focus on the internal strengths and weaknesses; external opportunities and threats to the health and fitness company. Here’s the SWOT analysis of Anytime Fitness as follows;

Strengths of Anytime Fitness 

Some of the main strengths in the SWOT analysis of Anytime Fitness are as follows;

Recognized Brand

Anytime Fitness is a well-recognized fitness and gym company; the company has been operating its business in the health and fitness industry for the past more than 21 years. It has allowed the company to establish a loyal database of customers and a strong market position.

Large Network

Anytime Fitness has a very large network of franchises comprising more than 5,000 gyms and fitness clubs in over 50 countries across the world. The large network has allowed the company to target a wide range of people and offer them fitness services in their areas.

Online Medical Center

Anytime Fitness has recently launched an online medical center to provide medical information to customers. It is an excellent initiative of the company to further engage with the customers and members at the personal level by offering them medical consultations.

Low Price & 24/7

Anytime Fitness charges low prices from its members for gym and fitness services. The fitness club remains open for 24 hours a day, 7 days, and 365 days a year. However, it shows the strong commitment of the company to the health and fitness business and to its customers.


Anytime Fitness has won various awards and recognition over the years from various organizations. The awards and recognitions show that the company is not working in isolation; rather it is making an impact on society visible to everyone. Some of them are as follows;

  • Minnesota’s Top Workplaces in 2011, 2012, 2013
  • America’s Most Promising Company
  • Ranked at 1st position in Entrepreneur Magazines in 2014

Franchising Model

Anytime Fitness is following the franchising business model successfully and it contributes significantly to the company’s profitability. The company issues franchisee licenses to various business owners if they want to use the company’s brand name and logo. However, the brand charges a specific price from them in return.

Weaknesses of Anytime Fitness 

Some of the main weaknesses in the SWOT analysis of Anytime Fitness are as follows;

Low Quality

Many customers have claimed the poor quality of customer service at some of the fitness clubs of Anytime Fitness. They are in terms of poor building infrastructure, limited equipment, and poor cleanliness; such types of complaints are jeopardizing the company’s reputation.

Security Issues

The other issue many customers have pointed out is that Anytime Fitness clubs don’t have any staff in the late-night shifts. No staff on the night shift would raise serious security concerns for the company.

Crowded in Peak Hours

Some of the fitness clubs of Anytime Fitness become heavily crowded during peak hours. When they do become crowded in the peak hours, then the company’s limited equipment and infrastructure don’t meet the customer requirements. However, it decreases the customer satisfaction level in terms of service.

Opportunities for Anytime Fitness 

Some of the main available opportunities in the Anytime Fitness SWOT analysis are as follows;

Invest in Equipment

In order to remain competitive and meet customer demands, Anytime Fitness should invest resources in the latest equipment and building infrastructure. It would help the company to target new segments of the customer market with the latest customer market.

Market Expansion

Anytime Fitness is operating its business in 50 countries across the world. The fitness club should keep on expanding its business further in other countries; it would help the company to remain competitive and amplify its market share.

Trained Professionals

In order to meet the demands of customers, Anytime Fitness should hire certified and trained fitness professionals at its gym clubs. It would help the company to differentiate its fitness centers from the competitors, and attract new types of customers.

Threats to Anytime Fitness 

Some of the main potential threats in the Anytime Fitness SWOT analysis are as follows;

High competition

The gym and fitness club industry has become highly competitive in recent years. There are various clubs offering similar types of services to the customers, and it is decreasing the market share of the company.

Conclusion: Anytime Fitness SWOT Analysis Example Company

After an in-depth study of the SWOT analysis of Anytime Fitness; we have realized that Anytime Fitness is the world’s leading gym and fitness company. If you are learning about the business of gym and fitness club Anytime Fitness, then you should keep in mind the abovementioned internal and external factors impacting the chain fitness club company.

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