24 Hour Fitness is a health and fitness chain American company. Marks S Mastrov founded the health and fitness chain company in 1983. Today, we’ll discuss the SWOT analysis of 24 Hour Fitness; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of 24 Hour Fitness
- Gym
- Fitness training
- Yoga
- Exercising and workout application
- Nutrition specialist consultation
- Dance classes
- Cycling classes
- Cardio classes
- Group training
- Personal training coaches
Statistical facts and figures of 24 Hour Fitness
- Annual revenue – 2.6 billion (2024)
- Employees – 7500
- Network – 287 fitness gyms and fitness clubs
- Market area – 11 US states
Competitors of 24 Hour Fitness
- Cear Choice Holding
- WTS International
- Gold’s Gym
- Crunch Fitness
- LA Fitness
- Equinox
- Snap Fitness
- Planet Fitness
- Crunch Fitness
- Pure Gym
- David Lloyd Leisure
The SWOT analysis of 24 Hour Fitness would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s 24 Hour Fitness SWOT analysis as a business strategy analysis example company as follows;
Strengths of 24 Hour Fitness
Some of the main internal strengths in the 24 Hour Fitness SWOT analysis example company as business strategy analysis are as follows;
Large Network
24 Hour Fitness has established a very large network comprising of 287 fitness clubs and gyms in 11 states of the US. The nationwide large network helps the company to target a wide range of health and fitness lovers and attract them to join the fitness club near their location. The larger fitness club network would help the company diversify its sources of income and strengthen its market position.
Personal & Group Training Session
24 Hour Fitness offers both types of fitness training sessions to customers; personal one-on-one classes and group exercise sessions. Some premium-class customers want to collaborate with the personal fitness coach and prefer to exercise under their direct supervision and guidance. However, it allows them to achieve better results quickly; movie actors and actresses work with their trainers.
Yoga & Dance Classes
Along with health and fitness exercises, 24 Hour Fitness also offers dance, yoga, cycling, and cardio classes to fitness-conscious customers. They all are different types of fitness exercises and help people to remain fit both mentally and physically.
Nutritional Guide
Your exercise and workout won’t give you the desired results if you aren’t following the proper healthy nutritional diet. In order to keep up with the trends, 24 Hour Fitness offers professional nutritional guides and consultations to its gym and fitness members.
Membership
24 Hour Fitness provides three types of membership plans; platinum, gold, and silver. All of these membership plans come with different types of fitness services; they’re as follows;
- Platinum – exercise anywhere in the company’s fitness across the country
- Gold – pool, classes, multiple locations, and access to special premium classes
- Silver – weight, and cardio in one fitness club
Weaknesses of 24 Hour Fitness
Some of the main internal weaknesses in the 24 Hour Fitness SWOT analysis example company as business strategy analysis are as follows;
Race & Gender Discrimination
Some former employees of 24 Hour Fitness filed a class-action lawsuit against the company and accused the fitness brand of race and gender discrimination in 2010. Such types of news attract the negative attention of the media; and push away many new potential fitness members.
Limited Network
There is no doubt 24 Hour Fitness has established a very large network comprising of 287 fitness clubs in 11 states of the US. Comparatively speaking, the company’s fitness club network is very low against its competitive brands; they have covered more market areas.
Opportunities for 24 Hour Fitness
Some of the main available opportunities in the 24 Hour Fitness SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
24 Hour Fitness should consider expanding its customer market in new states of the US and other regions and countries across the world. Opening up new fitness clubs in different countries across the globe would help the company strengthen its market position and increase its revenue and profitability.
Portfolio Expansion
Along with market expansion, 24 Hour Fitness should also consider expanding its fitness service portfolio. For instance, the company should have complementary products like exercise gear, fitness dress, yoga mats, and other products and services. They would increase the company’s sources of revenue streams.
Strategic Alliance
Speaking of marketing expansion, 24 Hour Fitness should develop strategic alliances with other like-minded fitness clubs and gyms. Joint ventures and sharing of resources would help the fitness brand to cover more ground and open up new fitness clubs in new areas and regions.
Threats to 24 Hour Fitness
Some of the main potential threats in the 24 Hour Fitness SWOT analysis example company as business strategy analysis are as follows;
Lawsuits
24 Hour Fitness should avoid lawsuits because they would jeopardize the company both in terms of reputation and financially. It is only possible if the fitness brand engages in fair practices and treats its members and employees with respect and care.
Competition
The health and fitness market has become highly competitive over the years. There are multiple fitness clubs offering similar types of products and services, and their market presence decreases the company’s market share.
Conclusion: 24 Hour Fitness SWOT Analysis Example Company |SWOT Analysis of 24 Hour Fitness |Business Strategy Analysis
After an in-depth study of the SWOT analysis of 24 Hour Fitness; we have realized that 24 Hour Fitness is the world’s leading chain fitness club company. If you are learning about 24 Hour Fitness SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
