The term advertisement brings to mind TV commercials, web ads, billboards, and banners. They help businesses and companies to make their product or service desirable to their target customers. However, ad campaign plays a significant role in the growth and success of your business. Today, we’ll discuss the pros and cons of advertising.
Pros of Advertising
Some of the advantages and pros of advertising are as follows;
The advertisement campaign would help you to introduce your product in the market and spread the word. They are beneficial in the promotion of your product and finding the target customers. Advertisement campaigns would help you to increase the market share of the product that are prevailing in the market. In short, advertisement is a significant tool for marketers and businesses to employ in their marketing strategy.
One of the main benefits of advertisement is that it helps you to expand your market. The economic circumstances of the country are a bit low, but the ad campaign would increase your market and take your business to your target customers. The advertisement campaign would offer more exposure to your product or service than you could any other way.
Sales play a significant role in the survival and growth of your business, and it helps companies to stay in the market. The advertisement campaign would amplify the sale of your business. Many businesses and companies employ advertisement campaigns to increase their market share and profitability.
In the competitive business environment, the advertisement campaign would help you to fight the competitors. Ads attract the attention of customers and provide them with a reason that how they interact with the company. However, if you launch an effective marketing and advertisement campaign, then people would buy it from you because they like your offers.
Ads help you to create a perception and good reputation about your business or company in the minds of customers. When a brand has a positive image in the minds of customers, then it amplifies trust and confidence among target customers. After watching the product ad, they would love to buy it from you because they believe that your product has better quality.
Ads help you to educate your target customers and spread the product or service awareness in the market. When people are well-informed and have got better information, then they can make a better decisions. For instance, if the advertisement says that the particular cream is good for dry skin, then it would attract the attention of relevant customers to try it out.
When it comes to buying the product, people need a convincing reason or good persuasion to try out the product. An effective ad campaign would convince people to try out the product. It is significant for businesses and companies that are offering high-priced and premium products and services.
Ads spread product awareness and create demand among customers, and they would love to buy more and more products. In order to meet the demands of customers, companies would hire more people and workforce to keep up with the customer. That’s how advertisements create employment opportunities in the market.
People buy things that would resolve their problem and satisfies their needs and wishes, and that would add value to the lives of customers. The advertisement would let customers know that the product would value in their lives of customers. If the added value is of great quality, then it would help the company to establish a better relationship.
The ad campaign would help the company to approach the mass audience and various segments of the customer market. It helps the company to recognize their target customers and where they belong, and offer them relevant information about whatever customers are looking for.
Cons of Advertising
Some of the disadvantages and cons of advertising are as follows;
The advertisement campaign is a highly risky business, you can’t know for sure whether you would the desired results or not. You have to invest time and resources based on blind faith that things would work out, and the ad campaign would increase sales and profitability.
Often, the advertisement exaggerates the benefits and utility of the product, and their claims about the product are either false or misleading. There are many examples of the world’s leading companies that were fined billions of dollars for making false claims.
If the design of your product is similar to the design of your competitor’s offers, then the advertisement would cause a negative awareness of your product. The customers market won’t trust your offer, because they would think that you are not offering anything new or different.
Launching the advertisement campaign is not cheap, and it would cost your business a lot of money. It would become highly expensive if you aren’t measuring its cost and you have no idea how to make a return on investment.
The advertisements would create interest in the minds of customers about the particular fashion and stylish products and services. Those products aren’t the needs of ordinary working-class people, but the media and advertisements would make them believe that their life would be better with them. However, they work extra hard to earn more money, so that they would buy those products that they don’t need in reality.
High Retail Price
The advertisement cost ultimately increases the retail price of the product that the customer has to pay for it. Ads don’t add any real value to the quality or quantity of the product, but the customers have to pay for it without any reason or value.
Often, the advertisements are highly deceptive and they manipulate the minds of customers. They make them think that the particular product would change their life or do something extraordinary, but it doesn’t do such things in reality.
Advertisements promote the environment of monopoly in the market. For instance, many big companies with more advertisement budgets would launch better advertisement campaigns that would surpass the ads of small companies. The ads of small companies would become invisible in the presence of mega promotional campaigns of multinational companies.
Intentionally or unintentionally, our mind is bombarded with information all the time. Such an overload of information makes it difficult for an ordinary person to pay attention to all of them and remember them. However, it lowers the impact of ads and ad campaigns to convince potential customers.
High Media Channels
There are many media channels like TV, radio, billboards, social media platforms, web platforms, and online and offline channels. Selecting the right media channel where your target customers would be active is a great difficulty for marketers and advertisers.
Conclusion: Pros and Cons of Advertising
After an in-depth study of the pros and cons of advertising; we have realized that advertisement is used for the promotion of your business or company. If you’re developing an ad campaign, then you should keep in mind its advantages and disadvantages.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.