Ice Cream is a form of frozen dessert made of cream or milk with various types of flavors like strawberries, peaches, fruit, vanilla, cocoa, and others. After preparing and mixing all the ingredients, they let it cool down the mixture to the freezing point of water. However, the Ice Cream Industry offers various types of ice cream dishes in various types of flavors, colors, tastes, shapes, and sizes. Today, we’ll discuss the PESTLE analysis of Ice Cream Industry; it focuses on external environmental factors like; political, economic, social, technological, legal, and environmental factors.
Political Factors Impacting Ice Cream Industry
Some of the main political factors in the Ice Cream Industry PESTLE analysis are as follows;
I-Government Regulations
The consumer protection, health, and food safety government regulations and policies are very strict for the Ice Cream companies. They focus on legal areas like the health and food safety of ordinary consumers, labor laws, safety and hygiene, consumer protection, and other laws. However, the objective of strict government regulations is to ensure the health and safety of ordinary consumers.
II-Trade Policies
Ice Cream companies procure raw materials, ingredients, and supplies from various countries across the globe. The trade policy of different countries is variable and it is reliant on the country’s foreign policy and diplomatic relations. For instance, if the procuring and the buying country doesn’t have good political relations, then it negatively impacts the growth and business of Ice Cream companies.
III-Political Stability
The stable political environment of the country plays a key role in the growth of businesses and companies. For instance, if the raw ingredient sourcing country is going through political turmoil, procession, and roadblocks; then it disrupts the flow of material and supplies to the production facilities.
Economic Factors Affecting Ice Cream Industry
Some of the main economic factors in the Ice Cream Industry PESTLE analysis are as follows;
I-Economic Growth
The economic growth of the country plays a key role in the growth of Ice Cream companies. When the country has a stable economy with a higher employment rate, and people have multiple employment opportunities; people would have sufficient disposable income to spend it on luxury items like Ice Cream. Otherwise, their focus is on buying the necessary food items rather than luxury food products.
II-Inflation Rate
The inflation rate of the country directly impacts the bargaining power and the buying power of ordinary users. A higher inflation rate would cause prices of daily routine items to go up, and it amplifies the cost of raw materials and ingredients. As a result, the retail price of the ice cream would increase, and its sales would drop due to the lower buying power of users.
III-Competitive Market
The Ice Cream Industry has become highly competitive in recent years with multiple companies and brands. It has become difficult for the Ice Cream companies and the local ice cream distributor to maintain the cost and expenses to avoid any type of issues.
Social Factors Impacting Ice Cream Industry
Some of the main social factors in the Ice Cream Industry PESTEL analysis are as follows;
I-Popularity Growth
The popularity of Ice Cream desserts has been increasing over the years. In fact, Ice Cream is always popular among various segments of the customer market. The growth of social media platforms and cooking channels has further amplified the growth and popularity of ice creams.
II-Seasonal Demand
There is no doubt Ice Cream is a great and popular cold dessert in the summer, but its demand decreases dramatically to zero in the winter. In other words, we could say that the ice cream business is highly risky. Therefore, the Ice Cream companies should expand their product portfolio and offer multiple types of products to cater to the diverse needs and demands of the customers market.
III-Changing Customer Market Trends
The customer market trends are highly unstable and unpredictable and they keep changing due to the changing demographics. Ice Cream companies should become familiar with the changing needs and demands of the customer market. It allows them to keep up with the growing customer market trends and cater to the needs of customers.
Technological Factors Affecting Ice Cream Industry
Some of the main technological factors in the Ice Cream Industry PESTEL analysis are as follows;
I-Advanced Technology
Ice Cream companies are investing a significant amount of capital resources in the latest advanced technological tools and equipment. It allows them to efficiently perform their ice cream production and manufacturing operations and reduce waste resources.
II-Data Analytics
Ice Cream companies are investing a significant amount of capital resources in data analytical tools. It allows them to precisely and accurately predict the customer shopping trends of the upcoming seasons to avoid stock out and over-stocking issues.
Legal Factors Impacting Ice Cream Industry
Some of the main legal factors in the Ice Cream Industry PESTEL analysis are as follows;
Regulatory Compliance
Ice Cream companies need to comply with the government regulations and policies of different countries. They comprise consumer protection laws, labor laws, trade policies, food safety laws, and others. Regulatory compliance would help them to smoothly perform their operations without any delays and disruption.
Environmental Factors Affecting Ice Cream Industry
Some of the main environmental factors in the Ice Cream Industry PESTEL analysis are as follows;
Sustainability Initiative
Ice Cream companies need to make a strong commitment to environmental sustainability initiatives. It comprises investing in renewable sources of energy, ethical sourcing of material, and biodegradable packaging to reduce the carbon emission rate. However, it helps them to keep up with the growing sustainability trends of the customer market.
Conclusion: Ice Cream Industry PESTLE Analysis |PESTEL Analysis of Ice Cream Industry |External Environmental Analysis of Ice Cream Industry | Strategic Analysis of Ice Cream Industry
After an in-depth study of the pestle analysis of Ice Cream Industry; we have realized that Ice Cream is a very popular frozen dessert. If you are learning about the Ice Cream Industry PESTLE analysis; then you should keep in mind the abovementioned external environmental factors like; political, economic, social, technological, legal, and environmental.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
