Businesses and companies offer discounts, coupons, and launch contests to attract the attention of customers to increase their sales and profitability. Once they establish their strong database of customers, …
Businesses and companies purchase goods and services for the production and manufacturing of some other product, and not for their consumption. Today, we’ll discuss what is industrial marketing; its …
Michael Porter’s theory developed four categories of competitive strategy, which comprise differentiation, cost leadership, cost focus, and focus differentiation. Today, we’ll discuss what is cost focus; how to create …
Businesses and companies always look for opportunities to reach their destination and what they want like buying supplies at a lower price. You’re wondering right how and why companies …
It is simple for a single product offering company to market and advertise its products. If the company is offering more products like two, three, or four; the advertisement …
According to an estimate, an average person comes across roundabout over 5000 advertisement daily, and very few of them earn their attention. Today, we’ll discuss what is buzz marketing; …
Whether it is a blog, social media post, or article; the growth of content marketing is increasing exponentially. If you want to achieve growth, profit, and success through your …
Ethical marketing is a form of marketing strategy that promotes products, services, and brands by practicing social responsibilities and advertisement ethics. It focuses on culturally sensitive, socially responsible, transparent, …
Along with targeting the mass audience, businesses and companies employ various strategies to target the specific segment of the customer market. Today, we’ll discuss what is micro marketing; how …
When businesses and companies advertise and market their products, services, and brands; their focus is on reaching the mass audience. Today, we’ll discuss what is mass marketing; how it …
