Century Pacific Food is a food-processing Filipino multinational company. Richard S Po founded the food processing brand in 1978. Today, we’ll discuss the SWOT analysis of Century Pacific Food; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
Products and services portfolio of Century Pacific Food
- Beverages
- Pet food
- Frozen food
- Condiment
- Pasta
- Non-dairy creamer
- Dairy products
- Instant coffee
- Canned meat
- Canned tuna
Subsidiaries of Century Pacific Food
- Snow Mountain Dairy Corporation
- General Tuna Corporation
Statistical facts and figures of Century Pacific Food
- Annual revenue: 62.2billion Philippine Peso (2023)
- Net income: 3.2 billion Philippine Peso (2023)
- Employees: 1000
- Asset network: 3.5billion Philippine Peso (2023)
Competitors of Century Pacific Food
- Swift Foods
- San Miguel Food and Beverage
- Seafresh Industry
- Ngoquyen Processing Export
- Apex Foods
- Pampanga
The SWOT analysis of Century Pacific Food would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Century Pacific Food SWOT analysis as a business strategy analysis example company as follows;
Strengths of Century Pacific Food
Some of the main internal strengths in the Century Pacific Food SWOT analysis example company as business strategy analysis are as follows;
Large Network
Century Pacific Food has established a very large network and the company is operating its business in the US, Japan, Europe, China, Zimbabwe, and Vietnam. The large distribution network helps the company to serve a wide range of customers in various countries across the globe.
Portfolio
Along with a large market distribution network, Century Pacific Food has a very large food product portfolio. It comprises products like dairy products, pet food, beverages, canned meat, instant coffee, and others. The variety of food items in its portfolio helps the company to satisfy the tastes of a wide range of customers.
Awards & Recognition
Century Pacific Food has earned various awards and recognitions in the food industry market. They show the company’s authority and recognition in the market; some of them are as follows;
- Philippines Best Mid Cap Company
- Best Managed Small Cap Company in the Philippine
- Best Deal in Philippine
Strong Finances
Century Pacific Food has a solid financial position. According to an estimate, the food brand earned an annual revenue of 62.3 billion pesos in 2023. The strong financial position helps the food brand to deal with any type of market ups and downs and invests in new projects and business initiatives.
Diversified Brand Portfolio
Century Pacific Food has a very large brand portfolio; the company offers various products under different brand names. Some of them are as follows;
- Swift
- Proteus
- Kaffe De Orgo
- Home Pride
- Fresca
- Choco Hero
Weaknesses of Century Pacific Food
Some of the main internal weaknesses in the Century Pacific Food SWOT analysis example company as business strategy analysis are as follows;
Limited Market Share
Century Pacific Food has a very low global market presence and it is limiting the company’s growth opportunities. Many business experts have pointed out that heavy reliance on a few countries and markets is not a good business and market strategy.
Over-Reliance on Food Distributors
Food and beverages are the top-selling products of the Filipino brand Century Pacific Food. Niche focused strategy is good, but it amplifies the company’s reliance on food distributors and retail chain store brands.
Opportunities for Century Pacific Food
Some of the main available opportunities in the Century Pacific Food SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Century Pacific Food should expand its food business market into new regions, countries, and markets across the world. The global market holds significant growth potential and presents many opportunities; expanding globally would help the company amplify its market network and growth rate.
Portfolio Expansion
Along with the market expansion, Century Pacific Food should expand its food product portfolio by launching new food items, snacks, and confectionaries. It would help the company to serve and target new segments of the foody customer market and multiply its growth.
Retail Chain Stores
Century Pacific Food should launch its own dedicated retail chain stores and franchises in various countries across the world. It allows the company to decrease its reliance on the 3rd party distributor network and retail stores.
Threats to Century Pacific Food
Some of the main potential threats in the Century Pacific Food SWOT analysis example company as business strategy analysis are as follows;
Tough Competition
Century Pacific Food is facing tough competition from competitive brands like SeaFresh Industries, Apex Foods, and San Miguel. They all have established a strong market and brand name and their market presence is negatively impacting the company’s revenue and profitability.
Regulations
Century Pacific Food should comply with the food safety regulations of various countries. Any type of non-compliance would not only bring heavy legal fines but also jeopardize the trust and confidence of customers.
Conclusion: Century Pacific Food SWOT Analysis Example Company |SWOT Analysis of Century Pacific Food |Business Strategy Analysis
After an in-depth study of the swot analysis of Century Pacific Food; we have realized that Century Pacific Food is the world’s leading Filipino food brand. If you are learning about Century Pacific Food SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
