SWOT Analysis of Cosmetic Industry. The cosmetic industry comprises manufacturers and producers that develop and distribute cosmetic and beauty products and accessories. Various small multinational cosmetic companies came into existence in the early 20th century, and now they dominate the cosmetic market.
Some of the main products and services of the cosmetic industry are as follows;
- Soap
- Bubble Bath
- Toiletries Items
- Hair Colors
- Conditioners
- Shampoos
- Haircare
- Cleaners
- Moisturizers
- Skincare
- Mascara
- Perfumes and scents
- Deodorants
Key statistical facts and figures about the cosmetic industry are as follows;
- The annual revenue of the cosmetic industry in 2022 was 93.05 billion US dollars
- Its annual growth rate was 16% in 2022
- Revenue growth of the cosmetic industry would reach 188 billion US dollars by 2026
Some of the top brands in the cosmetic industry are as follows;
- Chanel
- Shiseido
- Nivea
- Coty
- Estee Lauder
- L Oreal
- Zara
Today, we’ll discuss the swot analysis of cosmetic industry. It is going to focus on the internal strengths and weaknesses; external opportunities and threats to the leading beauty and fashion industry. Here’s the swot analysis of cosmetic industry as follows;
Strengths of Cosmetic Industry
Some of the main strengths in the swot analysis of cosmetic industry are as follows;
New Trends
The interesting thing about the cosmetic industry is its adaptability to the latest fashion and beauty trends. In fact, it has become mandatory for cosmetic companies and brands to keep up with customer demands and market trends in order to remain profitable. That’s why cosmetic brands introduce the latest fashion and beauty products to stay relevant.
Diversified Portfolio
According to an estimate, approximately more than 4000 cosmetic companies are operating their business in the US market. They offer a wide range of products and services in various categories like lips, hair, face, skin tone, clothes, and shoes with so much variety in every line.
Promotional Strategy
Cosmetic companies invest a lot of capital resources in marketing and branding in order to differentiate themselves in the market. They employ models, social media platforms, beauty influencers, and fashion experts for the promotion of their products and services.
Research & Development
In order to stay relevant and gain a competitive edge, cosmetic companies have to allocate resources for research and development in order to develop new products. Without innovative trends and new fashion products, it is difficult for cosmetic companies to maintain their position in the market.
High Demand
The market worth of cosmetic companies and brands in 2023 is more than 1000 US dollars. The industry revenue would reach 188 billion US dollars by the end of 2026. The demand for the cosmetic industry is very high, and it shows great potential for the growth of cosmetic companies.
Weaknesses of Cosmetic Industry
Some of the main weaknesses in the swot analysis of cosmetic industry are as follows;
Misleading Ad Content
Many marketing experts have pointed out the fact that cosmetic product advertisement campaigns are highly misleading and make false claims. For instance, whitening creams won’t change your skin tone, shampoos won’t improve the growth of your hair, and supplements won’t improve your beauty. Some argue that it is morally and ethically wrong to market and promote whitening because every color has its own beauty.
Unreal Beauty Standards
Cosmetic brands select 0.0001% of the highly exceptional people that are tall, charming, and beautiful in every possible way. They employ them in marketing and promotional campaigns and promote their products and offers through them. Not everyone could reach up to their standards because everyone is different and beautiful in their own way.
Injurious Elements
There are many reports and studies on cosmetic and beauty products, and the ingredients used in the beauty products cause pimples, cancer, allergies, and hormonal disruption. That’s why many governments and countries are planning to ban cosmetic products.
Opportunities for Cosmetic Industry
Some of the available opportunities in the swot analysis of cosmetic industry are as follows;
Health Conscious Trends
The consumer market has become highly cautious about the utility of healthy products. They prefer those brands that are engaging in sustainable practices and developing healthy products. However, it presents a great challenge and opportunity for cosmetic companies to develop such beauty products and goods that are healthy and good.
Global Expansion
Online shopping trends, e-commerce platforms, and internet technology have created the world’s global marketplace. Fashion and beauty products have got great potential in developing countries like Asia, Africa, and South America. Therefore, cosmetic brands should consider expanding their operations and product distribution in those countries.
Tech Development
3D printing, IoT, nanotechnology, and AI are the latest growing technology with a lot of growth potential. Cosmetic companies should employ the latest technology in their production and manufacturing processes in order to develop customized and personalized offers for customers.
Threats to Cosmetic Industry
Some of the potential threats in the swot analysis of cosmetic industry are as follows;
Environmental Pollution
The productions, distribution, product sourcing, and packaging of cosmetic products are one of the leading causes of environmental pollution. Cosmetic companies invest billions of dollars in the packaging of their products. However, plastic packaging comprises non-biodegradable material and the distribution of goods consumes fuel and energy and causes environmental pollution.
Counterfeit
There are various counterfeit cosmetic products available in the market claiming to be original branded products. They look and feel almost real, and it is very difficult for an ordinary person to differentiate among them. However, the problem is that those counterfeit products cause significant damage to the health and well-being of the users.
SC Disruption
Since cosmetic companies are operating their business across the world. The disruption in the supply chain could happen due to various reasons like political conflicts, tax issues, oil shortages, or natural disasters. They have a contingency plan to deal with the crisis and how they are going to manage the situation.
Conclusion: Cosmetic Industry SWOT Analysis Example Company
After an in-depth study of the swot analysis of cosmetic industry; we have realized that the cosmetic industry is the world’s leading and profitable industry. If you are learning about the business of the cosmetic and salon makeup business swot analysis, then you should keep in mind the abovementioned internal and external factors impacting the cosmetic and makeup businesses.
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Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
