What is Lifecycle Marketing? Benefits, Stages, Strategies
Marketers and advertisers are aware of the fact that it takes time and a lot of effort to win the trust and confidence of customers, and make them loyal …
What is Vertical Marketing System? Types, Pros & Cons, Examples
There are various systems to run the business and develop its products and systems. Usually, companies employ horizontal and vertical marketing systems. The vertical marketing system allows retailers, wholesalers, …
What is Vertical Marketing? Creating Campaign, Benefits, Examples
We are living in the world of specialization, and the focus of many marketers and advertisers is to offer their products in a specific industry. Today, we’ll discuss what …
What is Media Marketing? Types, Benefits
The focus of marketers and advertisers is on the promotion of their products and business in order to attract the attention of customers toward their business. There are various …
What is Geofencing Marketing? Benefits, How to Use It, Tips
Geofencing allows businesses and companies to connect with their targeted customers on their mobile devices and smartphones. GPS technology is helping businesses to employ geofencing strategies more effectively and …
What is Demarketing? Types, Strategies, Examples
In order to amplify the profitability and growth of the company, companies want control back over their demands and the pricing of the product. That’s where the role of …
What is Electronic Marketing? Types, Pros & Cons, Examples
Electronic marketing comprises the internet, technology, smartphones, and other latest digital technology. E-marketing has become necessary for all types of businesses and companies because of the technological era in …
What is Shopper Marketing? Strategies, Benefits, Examples
Retail stores and shopping malls employ various techniques to set the mood of customers and attract their attention like design, color scheme, lighting, and perfume. Many consider them ordinary …
What is Sustainable Marketing? Strategies, Benefits, Examples
Businesses and companies have been realizing the significance of a sustainability mindset. The concept of sustainability comprises customers, the company, and the environment. They have to give equal priority …
What is Sales Promotion in Marketing? Types, Strategies, Examples
It doesn’t matter how proliferating your businesses are, but companies still need to amplify their sales. It may happen in the off-season when the sales are low, or they …