Businesses and companies employ various strategies and run promotional and advertisement campaigns to approach their target customers. Today, we’ll discuss what does B2C mean in marketing; statistical figures to prove its significance, various features, benefits, strategies of business-to-consumer, and examples.
What Does B2C Mean in Marketing?
B2C (business-to-consumer) marketing is a process of employing a set of techniques and strategies to push the company’s products and services to its target customers. The focus of a business-to-consumer market campaign is not on the offered value and benefit of the product, rather it focuses on developing and invoking an emotional response from the target customers.
The focus of the business-to-consumer market is to target those customers that are looking for a specific product or service to satisfy their immediate needs. They don’t do a lot of research when it comes to buying it. After getting awareness about the product or service, they would buy the product in the first few hours of the day. For a successful and effective business-to-consumer market campaign, businesses and companies should keep in mind the strategies competitors are employing, market trends, and customer purchasing habits.
The business-to-consumer market campaign should be easy to understand and precisely focus on the problems that the customers are facing it. If you have got right tools and precise information, it is easy to launch a market campaign that would invoke the right reactions among target customers and amplify sales.
Importance of B2C Marketing – Statistical Figurer
The business-to-consumer (B2C) sale in the e-commerce market was roundabout 1.5 billion dollars in 2013. The global business-to-consumer e-commerce market reached roundabout 4.1 trillion dollars by the end of 2021, and it would reach approximately 6.8 trillion dollars by the end of 2027.
The business-to-consumer market campaign plays a significant role in the sale of consumer-based products and services. It comprises grocery stores, software stores, fashion businesses, car companies, drug stores, pharmacies, hotels, restaurants, etc. However, the ROI (return on investment) of the business-to-consumer market is much higher.
Features of B2C in Marketing
Some of the key features of the business-to-consumer (B2C) market are as follows;
Sales Cycle
The sales cycle is very long among business clients in the business-to-consumer market. However, the sale cycle in business-to-consumer is very short, because they make quick and impulsive without putting a lot of thought into it. Usually, they purchase products and services based on the reviews and recommendations of their friends and loved ones.
Emotional Touch
The end consumers want an immediate solution to their problems based on their needs and wishes in the business-to-consumer market. They rarely think about their buying decision-making process. However, all they want is to satisfy their needs and fast solution to their problems. When companies offer them, they would repetitively visit the company for a better experience.
End-Consumer
Usually, business-to-consumer companies directly approach their target customers and vice versa. It becomes easier for them to employ special strategies and practices, use the right words, and convince the customers.
Significance of Social Media
Without running the campaign on social media platforms, it would nearly be impossible to work with the end consumer. Usually, people check out the reviews of other customers while choosing a product. They check out various media channels in order to make the right decision, but they would also check out their profiles on Facebook and Instagram and visit their chatbots.
Benefits of B2C in Marketing
Some of the key benefits of a business-to-consumer (B2C) marketing campaign are as follows;
High Brand Awareness & Conversion Rate
Business-to-consumer market and advertisement strategies allow companies to approach their target customer market through social media outreach, bulk emailing, and other media channels. Those strategies would resultantly increased brand awareness and conversion rate.
Better Ranking in Searches
When you use specific keywords in your content, it would increase the ranking in the searches. It would help your brand or company to bring more visitors to your platform.
Redefining Customer Engagement
After becoming familiar with the target customer market, the business-to-consumer companies strategically send specific messages to the customers. Here comes the role of market segments, it is important that you should send different messages to the different market segments.
Increasing Subscribers List
When the total number of leads and visitors increases on your website, ultimately, it would increase the subscription rate.
High Web Visitors
The purpose of a business-to-consumer market campaign is to increase the traffic and visitors on your web platform. It would increase the probability of your brand earning more revenue.
Strategies of B2C in Marketing
Some of the key strategies that business-to-consumer marketers would employ to reach their target customer market are as follows;
- Referrals and reward programs
- Influencer marketing
- Social media marketing
- Email marketing
- Paid Advertisement
- SEO (search engine optimization)
- Content Marketing
Examples of B2C in Marketing
- Amazon
- Zappos
- Alibaba
Many other e-commerce platforms are great examples of business-to-consumer (B2C) marketing. They launch various promotional campaigns throughout the years to approach their target customers in different categories with different marketing messages.
Conclusion: What Does B2C Mean in Marketing? Benefits, Features, Examples
After an in-depth study of what does B2C mean in marketing; its various benefits, key features, importance, and examples; we have realized that business-to-consumer marketing is becoming highly significant for businesses and companies. If you’re learning about the business-to-consumer market campaign, then you should keep in mind the abovementioned guidelines and strategies.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
