SWOT Analysis of PwC 

PwC (PricewaterhouseCoopers) International Limited is a professional service-providing multinational company. William Coopers founded the professional service-providing firm in 1854. Today, we’ll discuss the SWOT analysis of PwC; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company. 

Products and services portfolio of PwC 

  • Forensic accounting services 
  • Financial advisory services 
  • Digital transformation services 
  • Management consultation services 
  • Data and analytical services 
  • Legal services 
  • Tax advisory 
  • Risk advisory services 
  • Assurance services 

Founders of PwC

  • William Cooper
  • Edwin Waterhouse
  • Samuel Lowell Price 

Statistical facts and figures of PwC 

  • Annual revenue – 53.1 billion USD (2023)
  • Employees – 364000
  • Network – 157 countries 

Competitors of PwC 

  • Bain and Company 
  • IBM
  • Accenture
  • Tata Consultancy Services
  • Capgemini
  • EY
  • KPMG
  • Deloitte

The SWOT analysis of PwC would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s PwC SWOT analysis as a business strategy analysis example company as follows; 

Strengths of PwC 

Some of the main internal strengths in the PwC SWOT analysis example company as business strategy analysis are as follows; 

Large Network 

PwC has established a very large professional service-providing network comprising over 157 countries across the world. The global network amplifies the company’s access to serve a large number of clients in different countries and markets worldwide. As a result, it increases the company’s market share, revenue, and profitability. 

Recognized Brand 

PwC has established a strong brand name in the professional service-providing market. In fact, PwC is one of the world’s top 4 professional service-providing firms; KPMG, EY, and Deloitte. The brand has also earned various awards and recognitions for providing excellent services to the client companies. 

Service Portfolio 

PwC has developed a very large service portfolio comprising a wide range of services. They are advisory, consultation, assurance, management, legal, financial, and various others. A large and diversified service portfolio allows the company to cater to the needs and requirements of different types of businesses and companies. 


PwC is highly active in running various types of marketing and advertisement campaigns for the promotion of its brand and services. The professional service-providing brand employs various media channels like; social, digital media, social media, TV ads, and sponsorship of events to approach a mass audience. 

Strong Finances

PwC has a strong financial background and it allows the professional service-providing firm to work on multiple projects and maintain a workforce of 364000 professional experts. It shows the strength of the brand to deal with various types of issues effectively. 


PwC has acquired various firms and startups over the years. It has allowed the brand to improve the tech and professional capabilities of the company. Some of them are as follows; 

  • SAP Consulting Group 
  • Paragon Consulting Group
  • Diamonds Management and Technology Consultants 
  • Logan Tod & Co

Weaknesses of PwC 

Some of the main internal weaknesses in the PwC SWOT analysis example company as business strategy analysis are as follows; 


PwC has been found in various types of tax avoidance scandals, guilty of professional negligence, and other types of controversies. Such types of controversies have caused millions of dollars of fees and settlement charges, heavy fines, and negatively impacting the company’s reputation to a great extent. 

High Turnover Rate

PwC has a higher turnover rate and it has been difficult for the company to maintain and retain employees over a long period of time. People and employees become tired of the pressurized working environment, and they leave as soon as they find better opportunities. 

Over-Reliance on Consultancy 

There is no doubt that PwC has a large portfolio, but the company is heavily relying on consultation services as its main source of revenue and profitability. Relying on a few services is not a good marketing and business strategy for the firm. 

Opportunities for PwC 

Some of the main available opportunities in the PwC SWOT analysis example company as business strategy analysis are as follows; 

Market Expansion 

PwC should expand its customer market by entering new counties and geographical regions across the globe. Businesses and companies would always find themselves in trouble, and they would require the assistance and consultation of professional service-providing firms. 

Service Portfolio Expansion 

Along with market expansion, PwC should expand its service portfolio by launching new services like crisis management and others. It allows the company to target and service a wide range of other client businesses and companies. 

Research and Development 

PwC should invest capital resources in research and technological development. It allows the company to develop advanced technological tools, equipment, software, applications, and other expertise. With better and improved resources, the company could serve its customers and clients better. 

Strategic Alliance 

PwC should keep acquiring new tech, legal, and digital firms, and startups to strengthen its market position and service portfolio. The strategic alliance and joint ventures would help the company to approach a wide range of customer markets. 

Threats to PwC 

Some of the main potential threats in the PwC SWOT analysis example company as business strategy analysis are as follows; 


PwC is facing tough competition from competitive brands like EY, Bain and Company, Deloitte, and KPMG. They all have earned a significant market share and their market presence makes it difficult for the professional service-providing firm to retain its market share and growth rate. 


Government regulations are very strict for professional service-providing firms. It is because they are always managing the crisis and cleaning the legal and administrative mess of their client companies. However, they exploit loopholes to resolve the complicated issues and problems. 

Conclusion: PwC SWOT Analysis Example Company |SWOT Analysis of PwC |Business Strategy Analysis 

After an in-depth study of the swot analysis of PwC; we have realized that PwC is the world’s leading professional service-providing firm. If you are learning about PwC SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis. 

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