Chick-fil-A is a fast-food American chain restaurant company. S Truett Cathy founded the chain restaurant company in 1946. Today, we’ll discuss the SWOT analysis of Chick-fil-A; it outlines strengths and weaknesses; opportunities and threats that the company has to face; as business strategy analysis example company.
Products and services portfolio of Chick-fil-A
- Chicken dishes
- Cheese
- Tomato
- Lettuce
- Slices of dill pickle
- Toasted bun
Industry Focused of Chick-fil-A
- Restaurant
- Fast-food business
Statistical facts and figures of Chick-fil-A
- Annual revenue: 21.6billion USD (2023)
- Network: 3059chain restaurants
- Employees: 35574
Competitors of Chick-fil-A
- Strips
- Bojangles
- Subways
- Popeyes Louisiana Kitchen
- Whataburger
- Burger King
- Jack in the Box
- Arby’s
- Chipotle
The SWOT analysis of Chick-fil-A would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s Chick-fil-A SWOT analysis as a business strategy analysis example company as follows;
Strengths of Chick-fil-A
Some of the main internal strengths in the Chick-fil-A SWOT analysis example company as business strategy analysis are as follows;
Large Network
Chick-fil-A has established a very large network comprising over 3059 retail chain fast-food restaurants across the US, Canada, South Africa, Europe, Asia, and the UK. The worldwide network of chain restaurants would help the company approach various segments of the customer market and amplify its sales and market reach.
Marketing & Advertisement
Chick-fil-A has been highly proactive in running various types of marketing and advertisement campaigns for the promotion of its fast-food products and brands. They help the chain restaurant company approach various segments of the customer market and amplify its market share and network. Some of the popular slogans of the company are as follows;
- Eat More Chikin
- Eat More Kale
- Chicken for Breakfast, is not as crazy as you think
Sponsorships
Along with running marketing and advertisement campaigns, Chick-fil-A has also been sponsoring various mega sporting events. They give significant brand exposure to the chain restaurant company to amplify its market network, revenue, and profitability. Some of the main sponsored events are as follows;
- High School Basketball Tournament in Columbia
- Peace Bowl
- College Football Game
Large Portfolio
Chick-fil-A has a very large fast-food product portfolio comprising various items on the menu. They are like chicken dishes, waffles, nuggets, fries, sandwiches, and others. The large product portfolio would help the company to serve a wide range of customers with their diverse needs and requirements.
Online Food Order
In order to keep up with the growing market trends, Chick-fil-A has also developed an e-commerce platform to allow customers to order food online and provide home delivery services. It helps the company to target online and digital users who prefer online shopping and want the food delivered to their doorstep.
Strong Finances
Chick-fil-A has a strong financial position comprising of annual revenue of over 21.6 billion USD. The strong financial position helps the company to handle market fluctuations and launch various types of projects.
Weaknesses of Chick-fil-A
Some of the main internal weaknesses in the Chick-fil-A SWOT analysis example company as business strategy analysis are as follows;
Limited Market Share
Chick-fil-A has a limited market share as compared to other chain restaurant brands. In fact, the brand is heavily relying on the US market as its main source of revenue and profitability. It is not a good marketing and business strategy to rely on one market for growth and profitability.
Controversies
Chick-fil-A donated for same-sex marriage and many customers in different regions started boycotting the chain restaurant. The fast-food brand should avoid taking a stand against such controversial issues; they’re negatively impacting the company’s reputation and brand image.
Opportunities for Chick-fil-A
Some of the main available opportunities in the Chick-fil-A SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
Chick-fil-A should expand its business market by entering into the regions, countries, and markets across the world. The emerging markets hold great growth potential for the fast-food chain business; market expansion in those regions would help the company increase its market share, network, and profitability.
Product Portfolio
Along with market expansion, Chick-fil-A should also expand its product portfolio by launching organic food items. It allows the company to target new segments of the customer market with dietary and organic food needs and requirements.
Strategic Alliance
Chick-fil-A should develop strategic alliances with chain restaurant businesses and companies in the new regions and countries. joint venture and sharing of resources would help the company to amplify the network of fast-food chain businesses.
Marketing
Chick-fil-A keeps running various types of marketing and promotional campaigns in the global market. It would help the company to increase the brand recall rate; customers would prefer the brand while shopping due to their familiarity with the brand.
Threats to Chick-fil-A
Some of the main potential threats in the Chick-fil-A SWOT analysis example company as business strategy analysis are as follows;
Competition
Chick-fil-A is facing tough competition from competitive brands like KFC, McDonald’s, and others. They all have established a strong brand name in the fast-food industry and a very loyal database of customers. Their market presence is negatively impacting the company’s revenue, growth rate, and profitability.
Regulations
The government regulations are very strict and tough for the fast-food business to ensure the health and safety of individual customers. Chick-fil-A should comply with the government regulations and requirements and offer healthy food for the customers.
Conclusion: Chick-fil-A SWOT Analysis Example Company |SWOT Analysis of Chick-fil-A |Business Strategy Analysis
After an in-depth study of the swot analysis of Chick-fil-A; we have realized that Chick-fil-A is the world’s leading chain restaurant brand. If you are learning about Chick-fil-A SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
