BrewDog is a retail pub chain and brewery multinational company. The brand started its brewery business in 2007. Today, we’ll discuss the SWOT analysis of BrewDog; it outlines strengths and weaknesses; opportunities, and threats that the company has to face; as a business strategy analysis example company.
The products and services portfolio of BrewDog
- Spirits
- Largers
- Ale
- Alcoholic drinks
Owners of BrewDog
- Public members 10%
- Board members 4%
- TSG Consumer Patners 66%
- Martin Dickie 9%
- James Watt 10%
Statistical facts and figures of BrewDog
- Producation annaul: 800180hectoliters
- Annual revenue: 321.2million British Pounds
- Network: 100bars, and 3 hotels
Competitors of BrewDog
- Purity Brewing
- Northern Monk
- Beavertown Brewery
- Innis & Gunn
- Fuller Smith & Turner
- St. Austell Brewery
- Diageo
- Mike’s Hard Lemonade
- Carolina Beverage Group
- AmBev
- Heineken
The SWOT analysis of BrewDog would analyze the internal strengths and weaknesses of the company; and external opportunities and threats that the brand has to face. Here’s BrewDog SWOT analysis as a business strategy analysis example company as follows;
Strengths of BrewDog
Some of the main internal strengths in the BrewDog SWOT analysis example company as business strategy analysis are as follows;
Large Network
BrewDog has established a very large network of approximately 100 retail chain pubs and liquor stores; and 3 hotels and restaurants. The large network of hotels and pubs strengthens the company’s market position and allows the company to target and serve a wide range of people in different markets.
Variety & High Production
BrewDog offers a great variety of alcoholic drinks and beverages of different flavors and tastes. According to an estimate, the annual production volume of the brewery brand is approximately 800180 hectoliters. Such a high level of production shows the mass-scale brewery operations of the company to meet the vast demand of the customer market.
Marketing
BrewDog is highly proactive in running various types of marketing and advertisement campaigns. The brewery company employs various media channels; including social media, digital media, TV, print media, billboards, and others to approach the end consumers and create demand for the alcoholic beverage among them.
Brand Recognition Awards
Ever since its foundation, BrewDog has won various awards and recognitions over the years. It shows and proves the company’s strong brand image in the alcoholic beverage industry. Some of the main awards of the company are as follows;
- World Beer Cup 2010 and 2008
- Beers of the World’s Magazines
- World’s Beer Award 2007
- National Business Award for Scotland
Strong Finances
BrewDog has a strong financial position comprising an annual revenue of 321 million British Pounds. The strong financial position allows the company to take on various types of new projects like market expansion, portfolio expansion, or launching a new product line and flavor.
Weaknesses of BrewDog
Some of the main internal weaknesses in the BrewDog SWOT analysis example company as business strategy analysis are as follows;
Limited Market Share
There is no doubt BrewDog has a large network of approximately 100 retail chain pubs and liquor stores. However, the company’s market share and chain network are very low compared to other competitive brands. However, it is limited to the company’s growth rate and revenue.
Controversy
BrewDog has been found guilty of running aggressive marketing campaigns, violating trademarks, and using the slogan of “world’s strongest beer.” These types of controversies and allegations are negatively impacting the company’s reputation and increasing legal costs and fees.
Opportunities for BrewDog
Some of the main available opportunities in the BrewDog SWOT analysis example company as business strategy analysis are as follows;
Market Expansion
BrewDog should consider expanding its business market network in the new regions, markets, and countries across the world. The Indian, Chinese, Southeast markets, American, Canadian, and Australian markets hold great potential for alcoholic drinks and beverages. It allows the brewery brand to increase its revenue, network, sales, and profitability.
Portfolio Expansion
BrewDog should consider expanding its product portfolio by launching non-alcoholic drinks and beverages for customers. It would help the company to increase its market share and target new segments of the customer market.
Strategic Alliance
BrewDog should develop strategic partnerships with other alcoholic drinks and beverage manufacturing companies. The joint venture and sharing of knowledge and resources would help the brewery brand to develop new drinks and enter new markets worldwide.
Threats to BrewDog
Some of the main potential threats in the BrewDog SWOT analysis example company as business strategy analysis are as follows;
Competition
BrewDog is facing tough competition from competitive brands like AmBev, Heineken, and Diageo. They all have established a strong brand name and reputation in the beer and alcoholic drink industry. Their market presence is negatively impacting the sales and revenue of the company.
Regulations
The government regulations are very strict for the food and safety drink brands. BrewDog should comply with the government regulations of food and drink safety and other marketing and branding regulations. The settlement fees and legal fines amplify the legal expense to a great extent.
Conclusion: BrewDog SWOT Analysis Example Company |SWOT Analysis of BrewDog |Business Strategy Analysis
After an in-depth study of the swot analysis of BrewDog; we have realized that BrewDog is the world’s leading brewery chain pub brand. If you are learning about BrewDog SWOT analysis example company; then you should keep in mind the abovementioned internal strengths and weaknesses; external opportunities and threats as brand strategy analysis.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
