PESTLE Analysis of Mang Inasal. Mang Inasal is a fast food and barbecue chain hotel and restaurant brand. Edgar Injap J. Sia II laid the foundation of the chain restaurant brand in 2003. The headquarter of the chain brand is in Pasig, Metro Manila, Philippines.
Some of the main products and services of Mang Inasal are as follows;
- Choco Syrup
- Leche Flan desserts
- Grilled Fish
- Chicken legs
- Rice with pork and chicken
According to an estimate, the annual revenue of Mang Inasal in 2021 was 14 million dollars. Approximately 10000 employees are working for the chain restaurant brand to manage its worldwide operations. Mang Inasal has a network of roundabout 1000 location points in the Philippines and other countries.
Some of the top competitors of Mang Inasal are as follows;
- Lydias Lechon
- PH Openrico
Today, we’ll discuss the pestle analysis of Mang Inasal. It is going to analyze the external factors like political, economical, social, technological, legal, and environmental factors impacting the company. Here’s the pestle analysis of Mang Inasal as follows;
Political Factors Impacting Mang Inasal
Some of the political factors in the pestle analysis of Mang Inasal are as follows;
Mang Inasal is a Filipino fast-food chain restaurant brand, and the company is mainly operating its business in the Philippines and some other regions. The chain brand has a large network of location points, and the company should be aware of government regulations and policies. Any introduction of new laws like health and food safety inspection would impact the growth of Mang Inasal.
Governments keep on changing their tax rate for businesses and organizations annually and semi-annually. Mang Inasal should be aware of the new tax rate or any other type of tax like corporate tax, sugar tax, fast-food tax, or chain brand tax. An introduction of a new tax or amendment in the previous tax rate would directly impact the growth and profitability of the company.
Economical Factors Affecting Mang Inasal
Some of the economical factors in the pestle analysis of Mang Inasal are as follows;
Mang Inasal is a Filipino brand and the chain restaurant has a network of roundabout 500 location points across the Philippines. The company has created thousands of job opportunities and still employing more people from the local society. It is no doubt that the company is making a profit, but it is also giving people employment opportunities to earn their living and decreasing the burden of unemployment in the country.
Hiring Local Suppliers
Along with hiring local Filipino people, Mang Inasal is also consuming local supplies and collaborating with local suppliers for banana leaves, chicken, fish, charcoal, calamari, and other supplies. In other words, the company is complimenting other small local businesses.
Social Factors Impacting Mang Inasal
Some of the social factors in the pestle analysis of Mang Inasal are as follows;
Promoting Cultural Activities
Along with running a successful chain restaurant business, Mang Inasal is sponsoring sports events, concerts, Christmas specials, and various other local cultural activities. They have allowed the company to connect with its customers and increased its brand reputation and customer database.
Relief for Natural Calamities
In case of Tsunamis, flooding, and other natural disastrous calamities, Mang Inasal offers discounts and relief packages to the victims. Such actions of the chain restaurant brand send the message that the company cares about the people with which it is operating its business.
Funding Kids Institutions
Mang Inasal is funding various orphanages and street children’s education programs. Such types of social welfare programs of Mang Inasal show that the company cares about the future of society and wants them to grow.
Technological Factors Affecting Mang Inasal
Some of the technological factors in the pestle analysis of Mang Inasal are as follows;
SWS (Store Web Service)
Mang Inasal is employing the SWS system and it works like an e-commerce platform. It allows the company to manage its entire procurement and purchasing, supply chain, connection with suppliers, and distribution channels. However, SWS is like custom-made centralized software that fulfills the unique needs and requirements of the chain restaurant brand. It emails orders and demands from the stores to the different location points.
Happy Plus Card
The happy plus card follows the customer loyal program of the company, and it helps the company to attract and maintain its database of customers. It may seem like a simple card, but the development requires a lot of tech expertise and collaboration with the financial institution. Offering the “happy plus card” shows the company’s commitment to innovation and creativity by employing the latest technology.
Legal Factors Impacting Mang Inasal
Some of the legal factors in the pestle analysis of Mang Inasal are as follows;
Mang Inasal filed a lawsuit against IFP Manufacturing Corporation, and the company claimed that the respondent’s “OK Hotdog Inasal Cheese Hotdog Flavor Mark” follows the same brand name as the company, and it is confusing people. The court prohibited the company from using a similar name to confuse people. The chain brand should be aware of the mimicking competitive brand and how they’re counterfeiting.
Environmental Factors Affecting Mang Inasal
Some of the environmental factors in the pestle analysis of Mang Inasal are as follows;
Mang Inasal is collaborating and partnering up with E-cube International and various other environmental organizations for reforestation and saving nature. The company started the project on the island of Gulmaras and then moved to other sites in Panay.
Conclusion: Mang Inasal PESTLE Analysis
After an in-depth study of pestle analysis of Mang Inasal; we have realized that Mang Inasal is a leading Filipino brand operating under the umbrella of Jollibee. If you’re learning about the external factors impacting the chain brand, then you should keep in mind the abovementioned factors.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.