Amazon Prime Video is a subscription-based video-streaming American multinational company and platform. The company offers services like video rental, live sporting events, content ad ons, Amazon Original, and distribution services of films and TV series by Amazon and other studios. Today, we’ll discuss the PESTLE analysis of Amazon Prime Video; it focuses on external environment factors like; political, economic, social, technological, legal, and environmental factors.
Political Factors Impacting Amazon Prime Video
Some of the main political factors in the Amazon Prime Video PESTLE analysis are as follows;
I-Government Regulations
The censorship, data privacy, and video streaming government regulations are very strict and tight for the tech companies and the video streaming platforms. They focus on areas like censorship of video content, freedom of speech limitation, data privacy, data security, and others. However, the objective of strict censorship policies is to limit the flow of information to the general public.
II-Trade Policies
Amazon Prime Video offers its online video streaming services in various countries across the globe except in some authoritarian countries. The reason some countries like Vietnam, Iran, China, Russia, Sudan, and others have banned the company’s streaming services in their country is due to the fact that the freedom of the press and media is against the government narrative.
III-Political Stability
Amazon Prime Video and other video streaming platforms hold significant power in making and breaking the government. Brainwashing video campaigns would impact the choices of people and make them vote for a particular political candidate and oppose the rest.
Economical Factors Affecting Amazon Prime Video
Some of the main economic factors in the Amazon Prime Video PESTLE analysis are as follows;
I-Subscription Pricing
Amazon Prime Video follows the subscription-based pricing model and the customers could subscribe to various types of monthly packages. The cost of a monthly video streaming package is almost affordable to everyone and that’s why the company’s platform has a network of approximately over 200 million subscribers.
II-Expensive Quality Content
Amazon Prime Video produces not only its own video content, but the platform also buys streaming licenses from various studios and content creators. In order to maintain a large network of users and attract new ones, the platform needs to invest a significant amount of capital resources on top-quality content.
III-Competitive Video Streaming Market
The video streaming market has become highly competitive in recent years. There are multiple free and paid video streaming platforms, and the race for viewership has become significantly more than ever. However, Amazon Prime Video invests a lot of resources in the content creation, content creators, and buying top-quality content licenses from other creators.
Social Factors Impacting Amazon Prime Video
Some of the main social factors in the Amazon Prime Video PESTEL analysis are as follows;
I-Viewership Habits
The viewership of habits of the customer’s market is heavily reliant on multiple factors. They could be changing demographics, professional and cultural norms and interests, generation, income and education level, and the socio-political environment. It puts great pressure on the Amazon Prime Video platform to pay heed to multiple factors to keep up with the growing customer market trends.
II-Cultural Trends and Preferences
Amazon Prime Video is operating its streaming business in various countries across the world. The cultural norms, language, and social trends of different countries are variable. The video streaming platform should make sure that its video content is culturally and linguistically relevant to the customer market.
III-Social Media Growth
The customer market has shown a great interest in the social media platform. In fact, the social media platforms like Facebook and X are the new top media industry. Various media channels and video streaming platforms have established their pages on social media platforms, which allows them to promote their latest content and engage with the customer market.
Technological Factors Affecting Amazon Prime Video
Some of the main technological factors in the Amazon Prime Video PESTEL analysis are as follows;
I-Internet and Bandwidth
In order to access the video content library of Amazon Prime Video, customers need high-speed internet connectivity. Telecom Businesses and companies are investing a significant amount of capital resources in the development of tech and internet infrastructure in far-off distant locations and places. It helps the video streaming platform to further amplify its customer market reach, network, and sales.
II-Advanced Technology
Amazon Prime Video is investing a significant amount of capital resources on the latest technological tools and equipment. It comprises AI, data analytics, ML, and others to accurately predict the customer market trends and their interest in a particular type of video content. However, it allows them to develop the right type of content for the customer market.
Legal Factors Impacting Amazon Prime Video
Some of the main legal factors in the Amazon Prime Video PESTEL analysis are as follows;
Regulatory Compliance
Amazon Prime Video needs to comply with the regulations and policies of different countries. It comprises censorship policies, content approval requirements, data privacy, data security laws, and others. Regulatory compliance would help them to smoothly perform their operations in various countries and markets worldwide.
Environmental Factors Affecting Amazon Prime Video
Some of the main environmental factors in the Amazon Prime Video PESTEL analysis are as follows;
Sustainability Initiative
Amazon Prime Video should make a strong commitment to the environmental sustainability initiative. It comprises investing in renewable sources of energy, recycling electric waste, and ethical sourcing practices to reduce the carbon emission rate. It helps the company to keep up with the growing environmental sustainability customer market trends.
Conclusion: Amazon Prime Video PESTLE Analysis |PESTEL Analysis of Amazon Prime Video |External Environmental Analysis of Amazon Prime Video | Strategic Analysis of Amazon Prime Video
After an in-depth study of the pestle analysis of Amazon Prime Video; we have realized that Amazon Prime Video is the world’s leading online video streaming platform. If you are learning about the Amazon Prime Video PESTLE analysis; then you should keep in mind the abovementioned external environmental factors like; political, economic, social, technological, legal, and environmental.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
