Qatar Airways is a flag carrier airline and aviation company. The airline started its aviation operations in 1993. The airline brand has a fleet size of approximately 258 aircrafts and they provide destinations to over 198 countries across the globe. Today, we’ll discuss the PESTLE analysis of Qatar Airways; it focuses on external environment factors like; political, economical, social, technological, legal, and environmental factors.
Political Factors Impacting Qatar Airways
Some of the main political factors in the Qatar Airways PESTLE analysis are as follows;
I-Trade Policies
Qatar Airways is operating its aviation business in approximately 90 countries across the globe. The air travel routes, aviation industry standards, and trade policies of different countries are different. Qatar Airways should be familiar with the diverse policies and regulations of different countries to smoothly perform its operations.
II-Government Regulations
The government regulations are very strict and tight for the airline and aviation companies. They comprise government aviation licenses, conducting training programs for cabin crew staff, aviation industry standards, passenger safety, international air travel routes, and others. However, the objective of government strict regulations is to smoothly perform its operations.
III-Political Stability
The stable political environment plays a key role in the growth of the aviation business. For instance, when there is political turmoil in the country, roadblocks, political processions, and riots, then people would avoid traveling to such a country. Qatar Airways should become familiar with the political environment of different countries.
Economic Factors Affecting Qatar Airways
Some of the main economic factors in the Qatar Airways PESTLE analysis are as follows;
I-Economic Growth
Economic growth and prosperity play a key role for companies and businesses including Qatar Airways. When people have employment opportunities and jobs, they have stable sources of income and jobs; they prefer spending their disposable income and resources on luxury products and services and the things they like.
II-Economic Downturn
Qatar Airways and the aviation industry have experienced the worst financial and economic crisis in the airline history. It was due to the worldwide lockdown, shutdown of businesses and companies, and ban on air travel. It shook the airline industry to the core, many airlines filed for bankruptcy due to insufficient funds to sustain their running and maintenance expenses.
III-Customer Spending Habits
Customer spending habits have a direct impact on the growth of businesses and companies. People don’t like to air travel in some markets and regions due to various factors, expansion of airline business in such markets would be useless. Qatar Airways should become familiar with the customer spending habits and patterns of different markets to smoothly perform their operations.
Social Factors Impacting Qatar Airways
Some of the main social factors in the Qatar Airways PESTEL analysis are as follows;
I-Prosperity
Qatar has a stable social and political system and people are leading prosperous life. They have sufficient disposable income and resources to afford the premium quality service of Qatar Airways. It is further amplifying the growth of the airline business.
II-Traveling Trends
Traveling and exploring the world trends have been increasing significantly in the customer market. People have shown a great interest in learning about different cultures, regions, and countries, they want to experience the beauty and landscape of various countries. Such trends are increasing the business growth and sales of Qatar Airways.
III-Safety and Quality
Safety and quality service are the top priority of customers when booking flights and air traveling. Qatar Airways should put emphasis on the safety, security, and quality of its aircraft fleet to earn the trust and confidence of the customer market. It allows the aviation company to attract various types of potential customers and targets various segments of the market.
Technological Factors Affecting Qatar Airways
Some of the main technological factors in the Qatar Airways PESTEL analysis are as follows;
I-Advanced Technology
Qatar Airways is investing a significant amount of capital resources in the latest advanced technology. It focuses on improving the air travel service quality, in-flight entertainment system, touch screen in front of every passenger’s seat, and others. Implementation of advanced technology would help the company to improve the user experience and aircraft quality.
II-Efficiency
The key objective of implementing the latest technological tools and equipment is to achieve operational efficiency for Qatar Airways. It focuses on reducing the wastage of resources, time takeoff and landing time, limited passenger waiting time, timely repair and maintenance of aircraft to avoid losses, and improving profitability to the company.
III-Web Platform
Qatar Airways has invested a significant amount of capital resources in the development of a web platform and online application. It allows customer to check out the status of their flight, arrival and departure time, booking flights online, and availing various types of services and packages on the platforms.
Legal Factors Impacting Qatar Airways
Some of the main legal factors in the Qatar Airways PESTEL analysis are as follows;
Regulatory Compliance
Qatar Airways needs to comply with the regulatory and legal requirements of different countries. They comprise air travel international routes agreements, aviation industry standards, passenger safety regulations, and other regulatory requirements. Regulatory compliance would help the company to smoothly perform its air travel operations without any delays and disruptions.
Environmental Factors Affecting Qatar Airways
Some of the main environmental factors in the Qatar Airways PESTEL analysis are as follows;
Sustainability Initiative
Qatar Airways consumes a massive quantity of fuel and causes significant air pollution. The airline brand should make a strong commitment to environmental sustainability initiatives like investing in renewable sources of energy, fuel-efficient aircraft, biodegradable packaging, and others. Environmental sustainability initiatives would help the company to improve the user experience and keep up with the growing sustainability trends.
Conclusion: Qatar Airways PESTLE Analysis |PESTEL Analysis of Qatar Airways |External Environmental Analysis of Qatar Airways | Strategic Analysis of Qatar Airways
After an in-depth study of the pestle analysis of Qatar Airways; we have realized that Qatar Airways is the world’s leading retail airline brand. If you are learning about the Qatar Airways PESTLE analysis; then you should keep in mind the abovementioned external environmental factors like; political, economic, social, technological, legal, and environmental.
Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.
